Fiona SturgesReuse content
THE SPICE GIRLS aren't the only ones to have publicly endorsed Pepsi. When Pepsi went blue in 1996, so did Concorde. As if that wasn't enough, astronauts on the Mir Space Station waved a banner congratulating the drinks-makers on their new livery and the Daily Mirror turned blue for a day. In Stuntz (9.30am R4), comedian Steve Punt (right) looks at the value of the advertising gimmick.