Right of Reply: Dianne Thompson
Wednesday 24 February 1999
YOUR LEADING article ("A game too far") ignores the fact that without a sufficient variety of new games, the National Lottery will not succeed in raising the pounds 10bn target for Good Causes, a target that has been welcomed by the Government and thousands of lottery-funding recipients around the country.
The lottery cannot stand still. We are dealing with a consumer product in a fiercely competitive environment. Nobody has to buy a lottery ticket, after all. The introduction of new products, as well as innovative marketing, is therefore essential if we are going to maintain our current level of sales, let alone increase them by any amount.
The success of the National Lottery has largely been due to the number of people playing, rather than the amount they are spending per head. Our players, whom you refer to as "mug punters", probably include, for instance, around 60 per cent of your readers. This distinguishes us from many other activities in the gaming market. Our ability to raise money also sets us apart. Although the National Lottery's share of the gaming market is only around 13 per cent, it contributes around 58 per cent of the money raised by this sector for the Government and for worthy causes.
Camelot is committed to doing what we promise, but we can't do it by just sitting back. And the good news is, the more successful we are, the more the Good Causes benefit, because their share of the cake increases as sales go up. Yes, there is a profit incentive, but everyone should benefit from us being successful and running what has become the most efficient lottery in the world. And, critically, our regulator is there to ensure that whatever we do is in the best interest of players and the Good Causes.
Film Leonardo DiCaprio hunts Tom Hardy
Arts & Ents blogs
- 1 Windows 10: man updates PC, wakes up to find porn slideshow on repeat
- 2 The 'world's most beautiful vagina' has been debunked by science
- 3 John Green schools morning show hosts after awkward interview with Cara Delevingne
- 4 Bulletproof armadillo puts Texas man in hospital after shot bounces off hard shell
- 5 Doctors declare war on Jeremy Hunt over weekend working 'myths' amid plan for seven day NHS
Why Harry Potter's aged 35, not 26
Frank Ocean, where's that new album at?
'Some bloke raps': Read Graham Coxon's woefully out of touch description of Kanye West's music
Jon Snow: Kit Harington spotted in Belfast where Game of Thrones season 6 is filming
Game of Thrones season 6: New toy line suggests Jon Snow is not among the dead
Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn – or a return to a Labour government
Labour leadership contender Jeremy Corbyn says 'we can learn a great deal from Karl Marx'
Is Britain really full up? Are migrants taking our jobs? Leading academic answers the most common anti-immigration claims
Calais Migrant Crisis: Deputy Mayor of Calais labels Cameron's use of 'swarm' as 'racist' and 'ignorant'
Public anger after French sunbather beaten up by gang for wearing a bikini in Reims park
Labour leadership: New poll shows party is now even 'less electable' than under Ed Miliband