TELEVISION / Favourite Commercials 1992

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Belinda Archer, assistant editor of Campaign: 'The Fosters ad, a send-up of the Haagen-Dazs commercial. The result was funny, simple and intelligent.'

Jane Austin, writer on Creative Review: 'The Tango commercial with the fat orange man. It was both highly original and a clever piece of branding; with the amusing Geordie accent it was both funny and effective. Comedy, originality and good marketing are difficult to achieve in a short piece of film.'

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