Television Review

LITTLE BY little, the world is being taken over by advertising. If you don't believe this, just watch New Labour, New Language (C4). In this series, broadcast in the short slot just after Channel 4 News, a series of speakers have been analysing the language of Tony Blair's government (or, to put it another way, a series of media types have been whingeing on).

In part, this has been an assault on the way that New Labour has substituted advertising techniques for substantial policy. On Tuesday night, Stephen Bayley, former creative director of the Millennium Dome, was effective on the vacuousness of the word "New" itself, his reasoned discussion of Labour's need for re-branding intercut with clips from adverts for products such as "New Toilet Duck".

But more dispiriting than this was last night's programme, in which the comedian Donna McPhail seized on the phrase "Blair's Babes" (to be fair, a tabloid coinage rather than a New Labour catchphrase) as the starting point for her complaint that having more women in government hasn't made a substantial change to the way politics is carried out. The force of the grievance was dulled by McPhail's delivery - even if you didn't know she was a comedian, you could have guessed from the way she shouted and gesticulated, apparently under the illusion, common among stand-ups, that the dull becomes funny if you say it loud enough. But the odd thing was the realisation that McPhail had swallowed the advertising in the first place: a party which for some years had been widely praised for the professionalism of its campaigning and its newly media-friendly ways had still got her (and many others) to believe some patently unrealistic claims. Even when we know we're being conned, we're happy to go along with it if the conman is eager to please.

By far the most rebarbative programme so far, however, has been Trevor Beattie's attack on focus groups on Monday. Beattie, an advertising "creative", felt that Blair's Labour relies too much on other people's opinions and neglects something important: "It's called conviction, passion, creativity, innovation, disrespect for the mundane." Beattie suggested that people might think that, as an adman himself, he would be in favour of focus groups; in fact, he said, he hates them. Actually, I don't think being in advertising should stop Beattie complaining about focus groups. But I do think it should stop him pretending to be an authority on the moral importance of conviction and creativity, which in the world of advertising are nothing more than facilities to be put at the client's disposal.

Arena (BBC2), meanwhile, was devoted to Salman Rushdie, one of those rare advertising men who pulled the novel out of the top drawer and got it published. As it turned out, Francine Stock's interview was little more than a PR puff for his latest work, and it didn't gain much in the way of critical weight from a guest appearance by Bono. But there was a sense of euphoria behind the programme - the happiness not simply of a man who's just received a batch of favourable reviews, but of a man who no longer has constantly to look over his shoulder - that made the puffery easier to bear.

Arts & Entertainment
TV

Arts & Entertainment
Customers browse through Vinyl Junkies record shop in Berwick Street, Soho, London
music

Arts & Entertainment
Who laughs lass: Jenny Collier on stage
ComedyCollier was once told there were "too many women" on bill
Arts & Entertainment
Ian Anderson, the leader of British rock band Jethro Tull, (right) and British guitar player Martin Barre (left) perform on stage
music

VIDEO
Have you tried new the Independent Digital Edition iPad app?
Arts & Entertainment
Don (John Hamm) and Megan (Jessica Paré) Draper are going their separate ways in the final series of ‘Mad Men’
tvReview: The suits are still sharp, but Don Draper has lost his edge
Arts & Entertainment
James Franco and Chris O'Dowd in Of Mice and Men on Broadway
theatre

Review: Of Mice and Men

Arts & Entertainment
art

By opportunistic local hoping to exhibit the work

Arts & Entertainment
Leonardo DiCaprio will star in an adaptation of Michael Punke's thriller 'The Revenant'
film

Fans will be hoping the role finally wins him an Oscar

Arts & Entertainment
Cody and Paul Walker pictured in 2003.
film

Arts & Entertainment
Down to earth: Fern Britton presents 'The Big Allotment Challenge'
TV

Arts & Entertainment
The London Mozart Players is the longest-running chamber orchestra in the UK
musicThreatened orchestra plays on, managed by its own members
Arts & Entertainment
Seeing red: James Dean with Sal Mineo in 'Rebel without a Cause'
film

Arts & Entertainment
TV
Arts & Entertainment
Heads up: Andy Scott's The Kelpies in Falkirk
art

What do gigantic horse heads tell us about Falkirk?

Arts & Entertainment
artGraffiti legend posts picture of work – but no one knows where it is
Arts & Entertainment
A close-up of Tom of Finland's new Finnish stamp
art

Finnish Postal Service praises the 'self irony and humour' of the drawings

Arts & Entertainment
Pierce Brosnan as James Bond in 2002's Die Another Day
film

The actor has confessed to his own insecurities

Life & Style
Green fingers: a plot in East London
TV

Allotments are the focus of a new reality show

Arts & Entertainment
Myleene Klass attends the Olivier awards 2014

Oliviers 2014Theatre stars arrive at Britain's most prestigious theatre awards
Arts & Entertainment
Stars of The Book of Mormon by Trey Parker and Matt Stone of South Park

Oliviers 2014Blockbuster picked up Best Musical and Best Actor in a Musical
Arts & Entertainment
Lesley Manville with her Olivier for Best Actress for her role in 'Ghosts'

Oliviers 2014Actress thanked director Richard Eyre for a stunning production
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Have you tried new the Independent Digital Edition iPad app?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    How I brokered a peace deal with Robert Mugabe: Roy Agyemang reveals the delicate diplomacy needed to get Zimbabwe’s President to sit down with the BBC

    How I brokered a peace deal with Robert Mugabe

    Roy Agyemang reveals the delicate diplomacy needed to get Zimbabwe’s President to sit down with the BBC
    Video of British Muslims dancing to Pharrell Williams's hit Happy attacked as 'sinful'

    British Muslims's Happy video attacked as 'sinful'

    The four-minute clip by Honesty Policy has had more than 300,000 hits on YouTube
    Church of England-raised Michael Williams describes the unexpected joys in learning about his family's Jewish faith

    Michael Williams: Do as I do, not as I pray

    Church of England-raised Williams describes the unexpected joys in learning about his family's Jewish faith
    A History of the First World War in 100 moments: A visit to the Front Line by the Prime Minister's wife

    A History of the First World War in 100 moments

    A visit to the Front Line by the Prime Minister's wife
    Comedian Jenny Collier: 'Sexism I experienced on stand-up circuit should be extinct'

    Jenny Collier: 'Sexism on stand-up circuit should be extinct'

    The comedian's appearance at a show on the eve of International Women's Day was cancelled because they had "too many women" on the bill
    Cannes Film Festival: Ken Loach and Mike Leigh to fight it out for the Palme d'Or

    Cannes Film Festival

    Ken Loach and Mike Leigh to fight it out for the Palme d'Or
    The concept album makes surprise top ten return with neolithic opus from Jethro Tull's Ian Anderson

    The concept album makes surprise top ten return

    Neolithic opus from Jethro Tull's Ian Anderson is unexpected success
    Lichen is the surprise new ingredient on fine-dining menus, thanks to our love of Scandinavian and Indian cuisines

    Lichen is surprise new ingredient on fine-dining menus

    Emily Jupp discovers how it can give a unique, smoky flavour to our cooking
    10 best baking books

    10 best baking books

    Planning a spot of baking this bank holiday weekend? From old favourites to new releases, here’s ten cookbooks for you
    Jury still out on Manchester City boss Manuel Pellegrini

    Jury still out on Pellegrini

    Draw with Sunderland raises questions over Manchester City manager's ability to motivate and unify his players
    Ben Stokes: 'Punching lockers isn't way forward'

    Ben Stokes: 'Punching lockers isn't way forward'

    The all-rounder has been hailed as future star after Ashes debut but incident in Caribbean added to doubts about discipline. Jon Culley meets a man looking to control his emotions
    Mark Johnston: First £1 million jackpot spurs him on

    Mark Johnston: First £1 million jackpot spurs him on

    The most prize money ever at an All-Weather race day is up for grabs at Lingfield on Friday, and the record-breaking trainer tells Jon Freeman how times have changed
    Ricky Gervais: 'People are waiting for me to fail. If you think it's awful, then just don't watch it'

    Ricky Gervais: 'People are waiting for me to fail'

    As the second series of his divisive sitcom 'Derek' hits screens, the comedian tells James Rampton why he'll never bow to the critics who habitually circle his work
    Mad Men series 7, TV review: The suits are still sharp, but Don Draper has lost his edge

    Mad Men returns for a final fling

    The suits are still sharp, but Don Draper has lost his edge
    Google finds a lift into space will never get off the ground as there is no material strong enough for a cable from Earth into orbit

    Google finds a lift into space will never get off the ground

    Technology giant’s scientists say there is no material strong enough for a cable from Earth into orbit