TELEVISION / Statistics

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The Independent Culture
Viewing figures for The Big Breakfast show that in its first two weeks, the maximum for any 15-minute stretch was 700,000. This is a marked improvement on Channel 4 Daily, its predecessor, which was down to 200,000 at the time of its demise. Channel 4's increased audience seems to have had no effect on the audience for BBC1's Breakfast News (1.4m peak), though TV-am dropped from a peak of 2.5m to 2.2m and 2.1m respectively in The Big Breakfast's first two weeks.

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