They're enormously useful, these modern middle-class sports people with their companionate relationships and their healthy lifestyles. (Sally Gunnell and Mr Sally Gunnell - see How We Met, page 78 - appear in the companion Quorn commercial.) What better advocates could there be for the case that there's nothing queer about Quorn. Quorn might be perceived - to use the marketing-speak - as just a bit valetudinarian and nut-cutlet-ish, a bit lacking in life's oomph-factors.
But with Will and Sally and their nicely spoken consorts and their healthy lifestyles it is redeemed, part of a nice world of young, successful, pleasant- looking people who know how to look after themselves and keep their bodies ready tuned for absolutely anything . . . As the mass-avoidance trend moves against meat - beef in particular - Quorn is positioning itself to fill the gap in the lives of the kinds of couples who prefer a nice stir-fry to a fry-up.
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