THE GUILLOTINE: Twentieth-Century Classics That Won't Last No 9: MAE WEST

Mae West! Her very name became a byword for lewd, come-hither sexuality, as she brazenly flaunted, right up to her death at the age of 88, her taste for male bodies rather than men. Though "fresh" sounds like a ludicrously inappropriate adjective to describe a woman whose trademark was unambiguously unvirginal carnality, she did in fact bring a gamy whiff of fresh air (if such an oxymoron is possible) into the rigid conservatism of the Hollywood cinema of the interwar years.

Yet there, precisely, is the paradox. The epitome of preening sex appeal - Dali used her lips as the model for a crimson satin sofa - West never actually possessed too much of that indefinable quality, certainly by current standards. Her face was as waxily unreal as if she were wearing a papier mache Mae West mask, and her generously matronly figure was scarcely what anyone would call "hourglass" - "dayglass", rather. Like that of a transvestite (and she was of course a favourite transvestite icon), her allegedly irresistible allure was a pure simulacrum. If Madonna, let's say, were to look at herself in a distorting funfair mirror, Mae West is what she might see.

As for her movies, most of these have dated very badly, worth catching now, if at all, only for one of Mae's exquisitely timed mots. ("When a gal goes wrong, a guy goes right after her" or "I'm the woman who works at Paramount all day and Fox all night" - the latter makes better sense if you say it aloud, but not in front of the children.) What on paper must have appeared a pairing made in heaven - Mae West and W C Fields - turned out to be, in My Little Chickadee, a dispiriting mismatch, akin to teaming up Laurel and Costello or Romeo and Isolde. And when, in 1934, the ultra-conservative Hays Code was set up to root out every trace of immorality in the American cinema, her career was over.

The fashion in women's bodies, as in their clothes, is a cyclical process, and it may well be, hard as it is to imagine it now, that Rubensian opulence will be all the rage in 2050. It's inconceivable, nevertheless, that West will ever again be regarded as a potent sexual icon. Historically, she was important, even rather courageous. But, to our grandchildren, she's destined to seem as absurd as the genteel naked ladies of Victorian porn now seem to us.

PROMOTED VIDEO
Arts and Entertainment
Novelist Martin Amis at The Times Cheltenham Literature Festival

books
Arts and Entertainment
Alfred Molina, left, and John Lithgow in a scene from 'Love Is Strange'

After giving gay film R-rating despite no sex or violence

film
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment
Robin Williams will be given a 'meaningful remembrance' at the Emmy Awards

film
Arts and Entertainment

tv
Arts and Entertainment
Arctic Monkeys headline this year's Reading and Leeds festivals, but there's a whole host of other bands to check out too
music
Arts and Entertainment
Blue singer Simon Webbe will be confirmed for Strictly Come Dancing

tv
Arts and Entertainment
'The Great British Bake Off' showcases food at its most sumptuous
tv
Arts and Entertainment
Cliff Richard performs at the Ziggo Dome in Amsterdam on 17 May 2014

music
Arts and Entertainment

TV
Arts and Entertainment
Educating the East End returns to Channel 4 this autumn

TV
Arts and Entertainment
Benedict Cumberbatch will voice Shere Khan in Andy Serkis' movie take on The Jungle Book

film
Arts and Entertainment
DJ Calvin Harris performs at the iHeartRadio Music Festival

music
Arts and Entertainment
The eyes have it: Kate Bush

music
Arts and Entertainment
From left to right: Mark Crown, DJ Locksmith and Amir Amor of Rudimental performing on stage during day one of the Wireless Festival at Perry Park, Birmingham

music
Arts and Entertainment

books
Arts and Entertainment
Tim Vine has won the funniest joke award at the Edinburgh Festival 2014

Edinburgh
Arts and Entertainment
Peter Capaldi and Chris Addison star in political comedy The Thick of IT

TV
Arts and Entertainment
Judy Murray said she

TV
Arts and Entertainment
Tim Vine has won the funniest joke award at the Edinburgh Festival 2014

edinburgh
Arts and Entertainment
Jeremy Paxman has admitted he is a 'one-nation Tory' and complained that Newsnight is made by idealistic '13-year-olds' who foolishly think they can 'change the world'.

Edinburgh
Arts and Entertainment
Seoul singer G-Dragon could lead the invasion as South Korea has its sights set on Western markets
music
Arts and Entertainment
tv
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    All this talk of an ‘apocalyptic’ threat is simply childish

    Robert Fisk: All this talk of an ‘apocalyptic’ threat is simply childish

    Chuck Hagel and Martin Dempsey were pure Hollywood. They only needed Tom Cruise
    Mafia Dons: is the Camorra in control of the Granite City?

    Mafia Dons: is the Camorra in control of the Granite City?

    So claims an EU report which points to the Italian Mob’s alleged grip on everything from public works to property
    Emmys look set to overhaul the Oscars as Hollywood’s prize draw

    Emmys look set to overhaul the Oscars as Hollywood’s prize draw

    Once the poor relation, the awards show now has the top stars and boasts the best drama
    What happens to African migrants once they land in Italy during the summer?

    What happens to migrants once they land in Italy?

    Memphis Barker follows their trail through southern Europe
    French connection: After 1,300 years, there’s a bridge to Mont Saint-Michel

    French connection: After 1,300 years, there’s a bridge to Mont Saint-Michel

    The ugly causeway is being dismantled, an elegant connection erected in its place. So everyone’s happy, right?
    Frank Mugisha: Uganda's most outspoken gay rights activist on changing people's attitudes, coming out, and the threat of being attacked

    Frank Mugisha: 'Coming out was a gradual process '

    Uganda's most outspoken gay rights activist on changing people's attitudes, coming out, and the threat of being attacked
    Radio 1 to hire 'YouTube-famous' vloggers to broadcast online

    Radio 1’s new top ten

    The ‘vloggers’ signed up to find twentysomething audience
    David Abraham: Big ideas for the small screen

    David Abraham: Big ideas for the small screen

    A blistering attack on US influence on British television has lifted the savvy head of Channel 4 out of the shadows
    Florence Knight's perfect picnic: Make the most of summer's last Bank Holiday weekend

    Florence Knight's perfect picnic

    Polpetto's head chef shares her favourite recipes from Iced Earl Grey tea to baked peaches, mascarpone & brown sugar meringues...
    Horst P Horst: The fashion photography genius who inspired Madonna comes to the V&A

    Horst P Horst comes to the V&A

    The London's museum has delved into its archives to stage a far-reaching retrospective celebrating the photographer's six decades of creativity
    Mark Hix recipes: Try our chef's summery soups for a real seasonal refresher

    Mark Hix's summery soups

    Soup isn’t just about comforting broths and steaming hot bowls...
    Tim Sherwood column: 'It started as a three-horse race but turned into the Grand National'

    Tim Sherwood column

    I would have taken the Crystal Palace job if I’d been offered it soon after my interview... but the whole process dragged on so I had to pull out
    Eden Hazard: Young, gifted... not yet perfect

    Eden Hazard: Young, gifted... not yet perfect

    Eden Hazard admits he is still below the level of Ronaldo and Messi but, after a breakthrough season, is ready to thrill Chelsea’s fans
    Tim Howard: I’m an old dog. I don’t get too excited

    Tim Howard: I’m an old dog. I don’t get too excited

    The Everton and US goalkeeper was such a star at the World Cup that the President phoned to congratulate him... not that he knows what the fuss is all about
    Match of the Day at 50: Show reminds us that even the most revered BBC institution may have a finite lifespan – thanks to the opposition

    Tom Peck on Match of the Day at 50

    The show reminds us that even the most revered BBC institution may have a finite lifespan – thanks to the opposition