The showstopping performance by Hollywood stars Daniel Craig and Hugh Jackman as their Broadway show was interrupted by a mobile phone call has now become an internet hit.
Footage of the stars as they unflappably deal with the continued ringing during a New York performance of A Steady Rain has been seen a third of a million times in a matter of hours.
The footage - which itself seems to have been taken with a mobile - has been posted on YouTube, showing how they halt their usual dialogue until the ringing stops.
James Bond star Craig and Wolverine actor Jackman took the ringing phone in their stride as it interrupted a preview performance of the play.
Jackman told the owner of the ringing phone "you want to get that?", as the audience laughed and cheered.
As the ringing continued, Jackman paced the stage and pleaded: "Come on, just turn it off."
Craig then joined in with the ad libs at the Gerald Schoenfeld Theatre, asking: "Can you get that, whoever that is, can you get it? We can wait, just get the phone."
"Don't be embarrassed, just grab the phone," Jackman urged. The pair had to wait about a minute for the ringing to stop.
Audience members are warned to turn their mobile phones off as a matter of course prior to most theatre shows.
At last night's opening of Breakfast At Tiffany's at London's Theatre Royal Haymarket, a mobile started ringing during the performance.