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GETTING THERE: Campus Travel (0171-730 3402) offers flights to Tangier and Casa-blanca from £176 and £200 return. Latitude 40 (0171-581 3104) has flights to Tangier and Casablanca from £179 and £195 respectively until end March. From these cities take a train to Fez, then bus or truck to Rich.

TOURS: Explore Worldwide (01252 319448) runs a tour through the High Atlas mountains, taking in Marrakesh, Meknes and Fes. The tour lasts 15 days by bus and jeep and costs from £480. Explore Worldwide also has an eight-day trek in the High Atlas from £390. Exodus (0181-675 5550) offers a variety of trekking and biking trips in the High Atlas with several departure dates: for example a 15 day trek starts from £590.