The main thing is to believe in what you're selling, but not to go over the top. Some bands come across as door-to-door salesmen. Once you've got one record company interested then you're on your way: the others start showing interest as A&R men all communicate about new bands. Indochina liked our demo but we had to prove that we could play live, so they made us to do a showcase at these posh rehearsal studios.
When we signed the contract we had to take a lawyer with us, as the contract was the size of an Argos catalogue. We got to the record-company offices and they had a bottle of champagne ready. We were all a bit scared as it was a six-album deal - it felt like we might be signing our lives away, but we were pleased that they had such confidence in us. For our first show, the record company bought 100 tickets for their guests and mates to fill the places. In the end, the gig completely sold out.Reuse content