TRIED & TESTED / As others sell you: In a tough job market, would a professional CV be better than one you compiled yourself? Our volunteer tries eight

CV WRITING services are a vestige of the professional letter-writers who once made a living out of the illiterate, composing love letters or messages to distant relatives. When it comes to that all-important document, one's own life story, there are still people so lacking in confidence that they will pay an 'expert' to do a better job. Anyone with a telephone and a word processor can set up a CV writing service, which raises the question: can a self-styled consultant really produce a more effective resume than you can yourself?

We set out to test anonymously eight CV writing services that advertise in the recruitment pages of national newspapers. The challenge set for the companies was to produce a CV for Lois Hants, a single parent aged 45 who is unemployed. Lois's career path has been far from conventional, including 10 years as an actress in the 1970s, taking a degree at the London School of Economics as a mature student, a break from work to bring up twins (now aged seven), and experience in research and conference administration. We asked two experts to assess the CVs produced by the companies, plus the one Lois had done herself. We were particularly interested to see what the companies made of Lois's unusual career.

THE EXPERTS Alan Jones, outplacement consultant/ writer and author of How to Write a Winning CV (Century Business); Mina Gouram, executive search consultant.

THE TEST The panel gave the CVs marks for layout and visual presentation, the effectiveness of the writing, how positively they presented the applicant, how relevant the information was and how well-targeted the CV was to the applicant's career aims.

*ABBA CV SERVICE - pounds 20 for 11 copies This low-priced CV broke the mould by using cream paper rather than the standard white - a slightly daring ploy to catch the employer's eye.

Personal details, including age, were left until last. Lois Hants said: 'The man I spoke to on the telephone was friendly and courteous, and gave the impression he really wanted to help. However, he spoilt it a bit by saying I sounded so nice that he wanted to meet me. I did not feel this was necessarily the most professional approach.' The CV itself was sparse, Lois thought, but good points included the fact that it didn't give her marital status.

Alan Jones commented: 'This one would have to be accompanied by an impressive letter to get my attention. Spelling mistakes such as 'liasion' (sic) and 'acedemics' (sic) are offputting enough on any CV, but unforgiveable from someone promoting communication and writing skills. The dates were all over the place: it was impossible to see the pattern or progress in Lois's career.' Mina Gouram liked this CV, however, saying that it had a good format, and was concise and to the point.

**BUZZWORD - pounds 39 for 10 copies, plus personalised letterhead Lois had high expectations after an impressive telephone interview, but she was to be disappointed. 'In the first draft, they even missed out the grade of my degree (a 2.1) and misunderstood or misinterpreted bits of information. They ignored skills from my acting career. However, I liked the 'career status', and 'personal profile' sections.'

Alan Jones thought there was some irrelevant information on this CV - such as O-level subjects, date of birth and references - but on the whole he rated it highly. 'I felt a lot of thought and hard work had gone into it, and achievements stand out; I got a strong sense of the person, and if I had an appropriate position I would want to interview her.' But Mina Gouram commented: 'Listing hobbies and interests is unnecessary and gives the impression of simply wanting to fill the page.'

**PERSONNEL ADVISORY SERVICES - pounds 44 for 11 copies This was Lois's favourite company: 'The consultant I spoke to on the phone seemed really interested in me and sounded genuinely impressed by my career history.' She felt that the final result mirrored this personal interest.

'This was the only one that seemed as though the writer had taken the trouble to explore my talents and achievements,' she said. 'I felt like an individual in this CV, rather than the anonymous being I was in the others.

This was also the only company to offer me really sensible, useful advice on the telephone and they were anxious to get details absolutely accurate.'

However, the two experts spotted some flaws - in particular a total gap where her twin-raising years should have been. And as with several other CVs, they felt there were too many irrelevant details.

CAREER MOVERS' COMPANION - pounds 40 for 12 copies, plus pounds 15 for telephone interview This CV was criticised on the grounds of length; it ran to three pages compared to two for the others. 'Too detailed and wordy,' said Mina Gouram.

Alan Jones didn't like its continuous narrative style, known in the recruitment business as a 'Carmen Miranda' - like the words of the actress's famous song, it has too much 'I, I, I'. 'Recruiters don't have time to read your life story; they want relevant facts that can be substantiated. And what is Lois's salary in her last job doing here? This should never be mentioned.' Lois Hants felt CMC did not make it clear when she made inquiries that a telephone interview would cost an extra pounds 15 (though this was stated in their price list). Instead of putting 'single' under marital status, the company had for some mysterious reason revealed that she had seven-year-old twins - right at the top of the first page. But Lois praised the company as the only one to mention the skills she acquired during her stint as an actress.

***JAY ASSOCIATES/ INTERLINK CAREER COUNSELLLNG - pounds 60 for CV in folder plus 14 copies Although expensive, the pounds 60 fee includes a face-to-face interview.

Lois thought the interview, which lasted about an hour and a half, made little difference to the end result. 'Other people might get on OK, but the consultant and I didn't really hit it off. I had the impression he was telling me to shape up. He kept insisting that I had language skills, dredging up a 25-year-old French O-level. In the end I had to make him take that out. We had so long to talk that it just clouded things.'

However, this was the CV our experts liked best. 'Well presented, logical and makes a good job of selling achievements and skills,' said Alan Jones.

But he did point out some irrelevant, not to say bizarre, details. For example, an obscure dissertation on 'Migration and the poor law in a late 17th-century Gloucestershire parish' was mentioned, as was the fact that Lois Hants subscribes to Which? magazine. Some other companies offer face-to-face interviews as well, at extra cost.

**MGM ASSOCIATES - pounds 30 for 11 copies This company's tactic for dealing with a period of full-time childcare was to ignore it - which left an unexplained three-year gap. 'This is confusing and can give cause for alarm,' said Alan Jones. 'One might conclude that the applicant was in the slammer rather than discharging the honourable duty of raising a family, with all the skills this entails.' Lois agreed. 'It looked as if I had something to hide.' Mina Gouram liked the layout, and Lois commented: 'This didn't stand out as a commercially produced CV; a good thing, I feel. And my employment history was clearly written.' This was the only company not to require payment in advance.

OFFICE BOX LTD - pounds 29 for 9 copies The poorest CV of all. 'If I had paid someone for this,' said Alan Jones, 'I'd demand my money back. There was no attempt to highlight skills and achievements. It is no more than a list of employers, dates, job titles and responsiblities.' Lois agreed. 'It's just a bald list of what I've done and when, with no reference to personal profile, career objectives or particular skills.' Even the printing is uneven.

SAME DAY CV COMPANY - pounds 46.41 for 12 copies Lois Hants felt as if she was paying for something blind when the company demanded payment by credit card before they would even send her a draft.

'When it came to my career history,' she said, 'I had to give so much advice I felt I might just as well have written it myself. However, it had one redeeming feature: the profile was quite well written, not res-trictive and brief.' Mina Gouram had mixed feelings: 'It concentrated on her recent career, which is good, but was too vague about the earlier period.' Alan Jones commented: 'There was too much emphasis on personal details at the expense of skills and achievements. There were also inaccuracies of grammar, such as 'decided to go study for a degree'.'

*LOIS HANTS'S OWN CV - Cost nil Lois Hants felt fairly confident about her own CV which, she says, has had a very good hit-rate with prospective employers. The experts (who didn't know that it was Lois's own) rated it on a par with some of the commercially produced ones, but Alan Jones felt that it had a touch of the 'Carmen Miranda': 'A good CV should be intriguing. This is done by leaving things out, not by telling your life story. The typeface used is far too small, and the CV in general is too verbose.' This was the only one to make a positive feature of the skills acquired through raising a family. Alan Jones commented favour-ably on this, but Mina Gouram thought the mention of the twins was 'an unneccessary detail of her personal life'.

CONTACTS: ABBA CV Service 0202 527050; Buzzword 081-905 0365; Career Movers' Companion 0734 573369; Jay Associates/Interlink 071-712 9770; MGM Associates 0257 276837; Office Box Ltd 071-323 0821; Personnel Advisory Services 081-671 4452; Same Day CV Company 0753 890243.

NEXT WEEK: SWIMMING GOGGLES (Photographs omitted)

Arts and Entertainment
Russell Tovey, Myanna Buring and Julian Rhind Tutt star in Banished
tvReview: The latest episode was a smidgen less depressing... but it’s hardly a bonza beach party
Arts and Entertainment
Crime watch: Cara Delevingne and Daniel Brühl in ‘The Face of an Angel’
film review
Arts and Entertainment
music Malik left the Asian leg of the band's world tour after being signed off with stress last week
News
Author J.K. Rowling attends photocall ahead of her reading from 'The Casual Vacancy' at the Queen Elizabeth Hall on September 27, 2012 in London, England.
peopleNot the first time the author has defended Dumbledore's sexuality
News
‘The Late Late Show’ presenter James Corden is joined by Mila Kunis and Tom Hanks for his first night as host
news
Arts and Entertainment
‘The Royals’ – a ‘twisted, soapy take on England’s first family’
tv Some of the characters appear to have clear real-life counterparts
News
Brooks is among a dozen show-business professionals ever to have achieved Egot status
people
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment

ebooksNow available in paperback
Arts and Entertainment

ebooks
Arts and Entertainment
A cut above: Sean Penn is outclassed by Mark Rylance in The Gunman
film review
Arts and Entertainment
arts + ents
Arts and Entertainment
James Franco and Zachary Quinto in I Am Michael

Film review Michael Glatze biopic isn't about a self-hating gay man gone straight

Arts and Entertainment
A scene from the movie 'Get Hard'
tvWill Ferrell’s new film Get Hard receives its first reviews
Arts and Entertainment
Left to right: David Cameron (Mark Dexter), Nick Clegg (Bertie Carvel) and Gordon Brown (Ian Grieve)
tvReview: Ian Grieve gets another chance to play Gordon Brown... this is the kinder version
Arts and Entertainment
Benedict Cumberbatch and Martin Freeman in the first look picture from next year's Sherlock special

TV
Arts and Entertainment
Because it wouldn’t be Glastonbury without people kicking off about the headline acts, a petition has already been launched to stop Kanye West performing on the Saturday night

music
Arts and Entertainment
Molly Risker, Helen Monks, Caden-Ellis Wall, Rebekah Staton, Erin Freeman, Philip Jackson and Alexa Davies in ‘Raised by Wolves’

TV review
Arts and Entertainment

TV
Arts and Entertainment
James May, Jeremy Clarkson and Richard Hammond in the Top Gear Patagonia Special

TV
Arts and Entertainment
Game of Thrones will run for ten years if HBO gets its way but showrunners have mentioned ending it after seven

Game of Thrones
Arts and Entertainment
Mans Zelmerlow will perform 'Heroes' for Sweden at the Eurovision Song Contest 2015

music
Arts and Entertainment
Elizabeth (Heida Reed) and Ross Poldark (Aiden Turner) in the BBC's remake of their 1975 original Poldark

Poldark review
Arts and Entertainment
Daniel Craig as James Bond in Skyfall

Mexican government reportedly paying Bond producers for positive portrayal in new filmfilm
Arts and Entertainment
Disney’s flying baby elephant is set to return in live-action format
filmWith sequels, prequels and spin-offs, Disney plays it safe... and makes a pachyderm
Arts and Entertainment
Nazrin with Syf, Camden
photography
News
The QI Elves photographed at the Soho Theatre. They are part of a team of researchers who find facts for the television programme 'QI'.
people
Arts and Entertainment
‘The Royals’ – a ‘twisted, soapy take on England’s first family’
tv0-star review: Sean O'Grady gives it his best shot anyway
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    The saffron censorship that governs India: Why national pride and religious sentiment trump freedom of expression

    The saffron censorship that governs India

    Zareer Masani reveals why national pride and religious sentiment trump freedom of expression
    Prince Charles' 'black spider' letters to be published 'within weeks'

    Prince Charles' 'black spider' letters to be published 'within weeks'

    Supreme Court rules Dominic Grieve's ministerial veto was invalid
    Distressed Zayn Malik fans are cutting themselves - how did fandom get so dark?

    How did fandom get so dark?

    Grief over Zayn Malik's exit from One Direction seemed amusing until stories of mass 'cutting' emerged. Experts tell Gillian Orr the distress is real, and the girls need support
    The galaxy collisions that shed light on unseen parallel Universe

    The cosmic collisions that have shed light on unseen parallel Universe

    Dark matter study gives scientists insight into mystery of space
    The Swedes are adding a gender-neutral pronoun to their dictionary

    Swedes introduce gender-neutral pronoun

    Why, asks Simon Usborne, must English still struggle awkwardly with the likes of 's/he' and 'they'?
    Disney's mega money-making formula: 'Human' remakes of cartoon classics are part of a lucrative, long-term creative plan

    Disney's mega money-making formula

    'Human' remakes of cartoon classics are part of a lucrative, long-term creative plan
    Lobster has gone mainstream with supermarket bargains for £10 or less - but is it any good?

    Lobster has gone mainstream

    Anthea Gerrie, raised on meaty specimens from the waters around Maine, reveals how to cook up an affordable feast
    Easter 2015: 14 best decorations

    14 best Easter decorations

    Get into the Easter spirit with our pick of accessories, ornaments and tableware
    Paul Scholes column: Gareth Bale would be a perfect fit at Manchester United and could turn them into serious title contenders next season

    Paul Scholes column

    Gareth Bale would be a perfect fit at Manchester United and could turn them into serious title contenders next season
    Inside the Kansas greenhouses where Monsanto is 'playing God' with the future of the planet

    The future of GM

    The greenhouses where Monsanto 'plays God' with the future of the planet
    Britain's mild winters could be numbered: why global warming is leaving UK chillier

    Britain's mild winters could be numbered

    Gulf Stream is slowing down faster than ever, scientists say
    Government gives £250,000 to Independent appeal

    Government gives £250,000 to Independent appeal

    Donation brings total raised by Homeless Veterans campaign to at least £1.25m
    Oh dear, the most borrowed book at Bank of England library doesn't inspire confidence

    The most borrowed book at Bank of England library? Oh dear

    The book's fifth edition is used for Edexcel exams
    Cowslips vs honeysuckle: The hunt for the UK’s favourite wildflower

    Cowslips vs honeysuckle

    It's the hunt for UK’s favourite wildflower
    Child abuse scandal: Did a botched blackmail attempt by South African intelligence help Cyril Smith escape justice?

    Did a botched blackmail attempt help Cyril Smith escape justice?

    A fresh twist reveals the Liberal MP was targeted by the notorious South African intelligence agency Boss