Big Bird stars in Chinese 'Sesame Street' spin-off
Friday 17 December 2010
Sesame Street's Big Bird is returning to Chinese television after a nine-year absence as the star of his own Mandarin-language spin-off series set to premiere in Shanghai next week.
The eight-foot-tall yellow bird is the host of "Sesame Street's Big Bird Looks at the World", a daily 11-minute programme set to debut on Shanghai Media Group's Ha Ha Children's Channel on December 22, the producers said.
"Sesame Workshop has had a proud history of serving the needs of children globally since 1969 and in China since 1983 when Big Bird first visited," Gary E. Knell, president and CEO of the non-profit Sesame Workshop, said in a statement.
Big Bird first came to China to film sequences for "Sesame Street" 27 years ago and again from 1998 to 2001. Sesame Workshop at that time partnered with Shanghai television to produce Zhima Jie, a Chinese version of the legendary educational children's programme.
But the show did not last beyond 130 episodes in a tough regulatory environment that favours domestic fare over imported programmes.
"Through the continued efforts of those in the industry, the children's media landscape in China has made big strides in the last few years," said Ye Chao, deputy general manager of Toonmax, the Shanghai Media Group unit in charge of Ha Ha.
Big Bird's co-stars on the show will be Elmo and a new character named Lily, a martial arts-loving tiger, the producers said.
Each of the 52 episodes will focus on a question raised by one of the characters such as "Where does the sun go at night?" or "What are seashells?", the producers said.
Health care products company MSD China, a subsidiary of Merck & Co, which works with Sesame Workshop around the world, is helping fund the programme.
Game of Thrones
Arts & Ents blogs
- 1 Moscow voted the world's unfriendliest city
- 2 The excuses your boss is most likely to believe when you call in sick
- 3 I'm pansexual – here are the five biggest misconceptions about my sexuality
- 4 More than 11,000 Icelanders offer to house Syrian refugees to help European crisis
- 5 If these extraordinarily powerful images of a dead Syrian child washed up on a beach don’t change Europe’s attitude to refugees, what will?
The real reason Eddie Redmayne was cast as a trans woman in The Danish Girl
JK Rowling announces Harry Potter's son is starting at Hogwarts
Idris Elba is ‘too street’ to play 007, says James Bond author
Loose Women poll asking if rape is 'ever a woman's fault' sparks backlash
Akram Khan: Choreographer says dance is 'as important as maths and being a doctor'
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
Senior British politicians tell David Cameron: When dead children are being washed up on beaches, it's time to act
Jeremy Corbyn calls Osama bin Laden's killing a 'tragedy' - but was it taken out of context?
If these extraordinarily powerful images of a dead Syrian child washed up on a beach don’t change Europe’s attitude to refugees, what will?
If you're not already angry about the refugee crisis, here's a history lesson to remind you why you really should be
Theresa May says migrants should be banned from entering the UK unless they have jobs lined up