Blink! television channel launching for women in Europe
Tuesday 10 May 2011
Viacom International Media Network, part of the American entertainment firm, is collaborating with Netherlands-based television production company Endemol to create a new entertainment channel, premiering in Poland this summer, with plans to expand globally. The channel, called Viacom Blink! will target women, ages 16-49, according to entertainment publication
The Hollywood Reporter.
The official press release states that the debut in Poland will reach more than one million households. After the pilot, Blink! will roll out in Europe, the Middle East and Latin America.
Endemol, producers of the reality television show Big Brother, will provide its extensive library of shows including dramas, documentaries and game shows. Programs include the sitcom Hot in Cleveland with Golden Girls's Betty White, and reality shows such as Make Me a Supermodel, Forensic Investigators and Fear Factor. Feature films will also be acquired.
Viacom seeks to extend its portfolio from the company's Nickelodeon for kids, MTV Networks for the youth market and Comedy Central, to reach the adult females audience.
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