The recent Hansard Society survey suggesting that the public is more disengaged from national politics than ever won't come as a surprise in comedy mimicry circles. The market for David Cameron and George Osborne impressions is flatter than the eurozone economy, while anyone attempting to imitate Ed Miliband is likely to struggle now that the Labour leader is breathing more easily after his nose operation.
In fact the new Channel 4 impressions show Very Important People eschews politicians altogether. Morgana Robinson and the coming man of impressionism, Terry Mynott, concentrate wholly on people famous for being on television, in particular the types of reality series to be found on ITV2 or Sky Living. Natalie Cassidy Is Doing This Now is a pitch-perfect look at the solipsistic banalities of shows like Peter Andre: The Next Chapter, while Britain's Hardest Commute with Danny Dyer has a firm handle on the tropes of youth television.
But then Very Important People is Friday-night "lager television" par excellence and its makers are fully aware that MPs are as sexy as a backbencher's beer belly to its target audience. That's not to say that the writers don't have opinions – a sketch where Frankie Boyle is the subject of a David Attenborough wildlife film takes a well-aimed boot to the Glaswegian shock-meister – but they don't stray far beyond the amusements to be found in Heat magazine.
More mainstream series like BBC1's The Impressions Show with Culshaw and Stephenson and Alistair McGowan's Big Impression have attempted to mimic David Cameron without success. McGowan has said that the problem is phonetic ("I think because he has a very airy voice"), although Rory Bremner is probably on to something when he says that "there are fewer characters around so there is less to work with". Bremner was one of the many contributors to ITV's Spitting Image – the high-point of political impressionism that began its modern existence with Peter Cook's Beyond the Fringe satire of Conservative Prime Minister Harold Macmillan.
With his patrician demeanour, Macmillan was a bigger sitting target in the early 1960s than the grouse he liked to blow away off the moors, and the taboo had been broken. The fortunes of comedian Mike Yarwood rose in tandem with those of his most successful "character", Labour prime minister Harold Wilson, and continued with Edward Heath – whose shoulder-rocking laugh provided Yarwood with his hook – and beyond into Labour's 1970s twilight years, when the comedian alighted on Denis Healey's eyebrows and his "Silly Billy" admonishment of the unions. Margaret Thatcher provided Janet Brown with a decade of gainful employment, and even John Major (famously coloured grey in Spitting Image) and Tony Blair found themselves captured – the latter perhaps most successfully, not by a professional mimic, but by actor Michael Sheen.
The trouble with today's leaders seems to stem from the much-made observation that their experience has been confined to a narrow range political activity – usually as a special advisor. They are as smooth and bland as boiled eggs – more middle manager than the political bruiser of yore – and, whatever the party, much of a muchness. They are also slightly younger than established impressionists, and, as Alistair McGowan has pointed out, it is easier to mimic someone older. Twentysomething Terry Mynott, for example, does a cracking Gordon Ramsay, although I shouldn't imagine that he ever practised Gordon Brown in the mirror.
There is one politician, however, with plenty of memorable character traits – indeed one who seems to positively invite mimicry, not least for its brand value – and that is Boris Johnson. From his unruly mop of hair to his idiosyncratic speech patterns, Johnson has been captured by Culshaw in a way that he didn't manage with Cameron. If that is any indication of the outcome of the coming battle between the two big beasts of Conservative politics, I know which one my money is on. The impressionable one.
'Very Important People' continues on Fridays at 9.30pm on Channel 4Reuse content