Binge-watching House of Cards and Breaking Bad is 'good for you'

Fans of hit shows are increasingly gobbling up entire seasons in on-demand marathons. But is this televisual gluttony such a bad thing?

During a recent family gathering, I watched my children and nephew play Mario Kart. It was chaotic and overwhelming; a riot of noisy Japanese anime characters hurtling around cartoon racetracks. Observing the scene was enlightening because my wife and I play Mario Kart nightly. With a controller in my hands, all the blinky distractions drop away and my attention narrows to my character, my opponents and the course. Feeling my mind shift into a state of effortless concentration is a big part of the pleasure of gaming. Watching is frantic. Playing is focused.

We're fascinated with the effects digital and interactive media have on us and with good reason. What we often overlook is that they don't affect us in linear, mechanical ways. Previous experience, context and intention all affect the way they influence us.

Take binge-watching, the practice of watching multiple episodes of a television series back-to-back. This used to be done with boxsets of Friends, but high-speed internet and tablet technology now means you can burn through the latest season of your favourite show in bed, on the go and, well, pretty much anywhere.

The term binge suggests overindulgence or out-of-control behaviour. One-quarter of respondents in a December 2013 Harris Interactive admitted they'd watched an entire 13-hour season of a series in two days, raising spectres of glassy-eyed adults, misused sick days and neglected pets.

But to me, the experience of binge-watching Lost, Breaking Bad and Avatar: The Last Airbender has always felt more complicated. Recently, I've been interviewing other binge watchers about their habits and practices. There may be people who turn off their brains and watch eight straight hours of Jersey Shore, but for this group, binge-watching isn't mindless recreation. It's a restorative experience.

It's strategic and methodically organised - a protest against technology-enabled mindlessness. It's a way to reclaim their time and attention in a rushing, distracting world.

Programmes like 24 feature complicated plots that unspool over the course of a season Programmes like 24 feature complicated plots that unspool over the course of a season
So go ahead, watch season 2 of House of Cards, the American political thriller that Netflix released this time last week. You won't be alone. The rise of super-fast broadband has come at the perfect time for Netflix, which now has 44 million subscribers, including 2m in the UK. And many of those subscribes will have been watching House of Cards over the last seven days.

The term "restorative experiences" was coined by University of Michigan psychologist Stephen Kaplan. He wanted to understand why walks in the park, or even looking at a picture of a landscape, can recharge your mental batteries. Restorative experiences, he found, share a few common features. They're fascinating: unlike a conference call or spreadsheet, they hold your attention without effort. They provide a sense of transporting you from your normal life and environment. They strike a balance between complexity and compatibility. They're rich and fully realised worlds, but you can make sense of them. Natural environments like parks and beaches and built spaces like churches and gardens can be restorative. So can the theatre or good books.

It's not obvious at first sight, but binge-watching has all the features of restorative experiences. My interview subjects declare a strong preference for "compelling", "critically acclaimed" and "engrossing" series. Often they're based on books ( Game of Thrones, Sherlock). They feature complicated plots that unspool over the course of a season ( 24, Lost), great characters and acting ( The Sopranos, House of Cards), and well-developed worlds ( The Wire's inner-city Baltimore, the royal court of The Tudors). In other words, they're choosing series that are fascinating, complex and compatible.

It's not just what they choose to watch that makes binge-watching restorative. It's how they watch, too: binge-watching is more like going to a movie or play than watching Russian dashcam videos. They talk about watching "with compete attention", being "fully immersed", "completely in a different place," or "filtering out everything around me".

Many turn off their phones or ignore email. One knits through Homeland, but that occupies her hands, not her eyes. Even people who can't arrange such complete immersion use the technology to keep interruptions from becoming impediments. One stay-at-home mum says her four children make it hard to "give something at home the same concentration that I can at the movies", but with streaming services, "any distractions can be dealt with without missing anything".

For many, binge-watching is a break or reward. They wait until major projects are done or grades turned in and they have time to spend a day in another world. As one musician put it, she and her colleagues "binge rehearse and binge perform", so it's "no coincidence that once the semester and final performances end, I go plop down on the sofa and watch hours and hours of Miss Marple".

One viewer says she knits through episodes of Homeland One viewer says she knits through episodes of Homeland
Some critics have worried that the decline of synchronised TV watching impoverishes of our common culture (an argument that must have Mortimer Great Books Adler and Allan Closing of the American Mind Bloom spinning in their graves). Again, the reality is more complex. Binge-watching is social, but in different ways than live TV. Viewers rely heavily on word-of-mouth when choosing series. This helps guarantee quality - one philosophy professor and Game of Thrones fan waited "until a few episodes had already come out and praise was running high" before diving in - and it helps viewers understand cultural references and inside jokes.

"Knowing I'll have something to talk about with [friends] when I'm done" affected his decision to binge-watch Parks and Recreation, one software developer told me. It doesn't support water cooler talk about last night's episode, but it does encourage talk about characters and story arcs.

If binge-watching supports conversation, it discourages real-time chat. This is a feature, not a bug. Binge watchers are free from the pressure to be always on and constantly commenting. Nobody live-tweets their reactions to the 1996 season of The X Files.

Just as romance readers can use books to carve out private space ("not now, dear - mummy's reading"), binge-watching lets people focus on one thing for hours rather than seconds or minutes. In an era where "little 'invisible' chunks" of time on Snapchat and YouTube can easily absorb as much time in a week as a season of Breaking Bad, the ability to reclaim control of one's time, to rediscover - as Shay Colson, a Seattle-based cybersecurity engineer I quote in my recent book put it: "How much time is in the day when you don't spend it in 30-second chunks," makes binge-watching an almost radical act of self-determined focus.

The phenomenon isn't in doubt with some statistics suggesting that Netflix alone accounts for one third of American internet traffic on any given evening. Of course, the people I'm talking to may be exceptional. They're highly educated, thoughtful by training and inclination and their busy lives force them to be careful with their time.

For people with less self-discipline and fewer demands on their time, binge-watching may be mindless rather than restorative. But small groups often pioneer ways of using technology that eventually become mainstream.

And if media companies like Netflix and Hulu pay attention to them and choose to design for more mindful viewing, it'll show the industry that it's possible to make money without trying to appeal to unconscious habits, or turn users into dopamine addicts.

In an era in which distraction has become a business plan, that would be a truly disruptive innovation.


Watch the trailer for the new season of House of Cards

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