As Alan Sugar’s would-be apprentices squabble, pitch and panic, there is always one constant: the quietly observing face of Nick Hewer.
Lord Sugar’s adviser remains admirably tight-lipped despite the contestants’ increasingly frenetic attempts to impress the Amstrad mogul.
But as the cameras pan out, his feelings on their dubious ideas, curious business names and hopeless disorganisation become all too clear.
From disbelief to disdain, agitation to amusement, Nick Hewer’s facial expressions are magnificently allusive.
Click here to take a look at some of his best throughout the nine series.
The Apprentice: The Final, BBC One, Wednesday 17 July, 9pm