We need to talk about Jon Hamm's penis. Partly because it makes a change from focusing on a female celebrity's sideboob, say, but also because it's a big deal.
Ever since the actor's breakthrough as Don Draper in Mad Men, keen-eyed viewers have made certain observations about his anatomy and relaxed approach to pants-wearing.
These have come to a head with the filming of the sixth series of the show. According to reports, tighter 1960s wardrobes have led producers to ask Hamm to seek support.
Gossip sites started directing traffic to Jon Hamm's Wang, a long-running tribute photo blog.
Now pants firms are offering to drape Don's little man. Jockey promised a lifetime supply of briefs, while Fruit of the Loom said it had him "covered" if he changed his mind about going commando.
But Hamm claims not to be amused, calling the attention "rude" in an interview in Rolling Stone. "There are harder jobs in the world," he said. "But when people feel the freedom to create Tumblr accounts about my c*ck, I feel like that wasn't part of the deal." He then thought about it some more and added: "I guess it's better than being called out for the opposite."