HBO to start streaming its programming
Tuesday 03 May 2011
Over the last few weeks, video-on-demand has been added to cable television systems and satellite networks at a feverish pace, and now HBO, the subscription premium channel, has launched its own VOD service, HBO Go.
Launched May 2, HBO Go will offer the network's programs, including Boardwalk Empire and The Sopranos, and is available on smartphones and tablets, including the iPad, per The Hollywood Reporter.
Satellite services and cable networks are making deals with film studios for the rights to show films on demand; Facebook has also posted films, and YouTube will be launching VOD.
Following the lead of Netflix, which made the switch to streaming films instead of only DVD rentals, the industry is embracing digital viewing of films and television shows for a fee to offset costs due to declining sales and DVD rentals.
Some cable systems, such as Comcast, have obtained rights to films for a 60-day window, causing concern with theater owners that it is too short a period of time. A group of filmmakers, including James Cameron, have voiced support for the cinemas.
This move to digital viewing is seen as a way for HBO to gain a younger audience, especially with the mobile on-demand service. HBO and its affiliated channel Cinemax lost 1.6 million subscribers in 2010.
The service will be available as part of a subscription to the cable channel, on some but not all cable systems. Many HBO programs are currently available on Amazon and on iTunes.
Watch the new House of Cards series three trailerTV
Oscars 2015It was the first time Barney has compered the Academy Awards
Oscars 2015 From Meryl Streep whooping Patricia Arquette's equality speech to Chris Pine in tears
Oscars 2015 Mexican filmmaker uses speech to urge 'respect' for immigrants
Oscars 2015 Bringing you all the news from the 87th Academy Awards
TV ReviewThe intrigue deepens as we delve further but don't expect any answers just yet
Razzies 2015 Golden Raspberry Awards 'honours' Cameron Diaz and Kirk Cameron
Film Hollywood's new leading lady talks about her Ramsay Street days
Arts & Ents blogs
- 1 Michelle Rodriguez: Fast & Furious actor apologises after telling 'minorities' to stop taking on 'white' roles
- 2 Raif Badawi, the Saudi Arabian blogger sentenced to 1,000 lashes, may now face the death penalty
- 3 PornHub turns masturbation into energy in bid to save the planet
- 4 Robert Mugabe eats a zoo for 'obscene' 91st birthday party
- 5 The remarkable archaeological underwater discovery that could open up a new chapter in the study of European and British prehistory
Broadchurch series 3: David Tennant and Olivia Colman to return for third season, ITV confirms
EastEnders may bring transgender character to Albert Square to challenge 'traditional' viewers
Eurovision 2015: Finnish punk band with learning disabilities applies to raise awareness
Drake matches The Beatles' record with 14 singles in top 100 chart at the same time
James Bond: Director Sam Mendes teases clips from upcoming 007 film Spectre
New theory could prove how life began and disprove God
This is what it's like to be dead, according to a guy who died for a bit
'Jihadi John': CAGE representative storms off Sky News accusing Kay Burley of Islamophobia
Ukip would cut billions from Scottish budget to fund English tax cuts
Russia's roadmap for annexing eastern Ukraine 'leaked from Vladimir Putin's office'
Ukraine crisis: Top Chinese diplomat backs Putin and says West should 'abandon zero-sum mentality'