Kinect bringing interactive ads to Xbox 360
Wednesday 22 June 2011
Microsoft announced Tuesday it will bring interactive ads to Xbox360 consoles using the voice- and gesture-recognizing capabilities of Kinect controllers.
The US technology titan unveiled "NUads" technology that it heralded as the future of television advertising.
"I believe that the Kinect platform, and NUads, will unlock the incredible potential of interactive TV, and interactive TV advertising," Microsoft advertising business group general manager Mark Kroese said in a blog post.
Microsoft has been beefing up film and television show content at its Xbox Live service that consoles connect with using the Internet.
Kinect controllers allow people to tell a console to post a video ad in a Twitter update or ask it for more information about a product.
Viewers can use waves of hands to share opinions in polls or send material to themselves by email.
"Simply put, NUads break down the barriers between consumers and content on the TV screen," Kroese said.
"NUads make traditional linear content - like a 30-second TV spot - irresistibly interactive," he continued.
Early in June, Microsoft added YouTube, voice commands, television shows and more to Xbox 360 with Kinect as the hot-selling videogame console matures into an entertainment center for all.
Microsoft ramped up voice capabilities in Kinect to allow Xbox users not only to give commands to in-game characters but also to speak Bing searches for games, movies, television shows, music and other entertainment content.
Microsoft has sold more than 10 million of the gesture-sensing Kinect accessories for the Xbox 360 worldwide since they hit the market in November.
Kinect uses a 3D camera and motion recognition software to let people play videogames on the Xbox 360 using natural body movements and voice commands instead of hand-held controllers.
Microsoft has expressed a vision of Kinect moving beyond the living room to medical centers, schools and other places where technology to track skeletal movement and recognize voices could be useful.
TV reviewIt has taken seven episodes for Game of Thrones season five to hit its stride
FilmPalme d'Or goes to radical and astonishing film that turns conventional thinking about immigrants on its head
Potter's attempt to create an Essex Taj Mahal was a lovely treattv
Arts & Ents blogs
- 1 Autistic adults could take pure MDMA to 'reduce social anxiety'
- 2 Stolen Instagram photo sells for $90,000
- 3 Before you complain about your GP, this is what you need to know about actually doing the job
- 4 Charlie Charlie Challenge explained: not a Mexican demon being summoned — it's gravity
- 5 Paracetamol Challenge: Mother of girl killed by overdose pleads with teenagers not to take part
Stolen Instagram photo sells for $90,000
Grace of Monaco film panned: Screenwriter pours scorn on biopic starring Nicole Kidman as movie gets US debut
Suicide Squad: Leaked footage shows first look at Batmobile chasing Joker through city streets
ASAP Rocky sparks outrage with misogynistic lyrics about Rita Ora in new song 'Better Things'
'I was raped as a child, and only now can I tell my story': How James Rhodes fought the law courts in a battle to be heard
EU referendum: David Cameron's rules are a 'democratic disgrace', says French-born Scottish politician set to be denied a vote
The day that Britain resigned as a global power
SNP fury as HS2 finds 'no business case' for taking fast train service to Scotland
Australian man punched in the face for defending Muslim women from abuse on train
A nation of inequality: How the UK is failing to feed its most vulnerable people
David Starkey 'tells Amal Clooney to shut up and stop over-promoting human rights'