Murdoch's iPad newspaper launches Wednesday
Wednesday 02 February 2011
News Corp.'s Rupert Murdoch is to unveil "The Daily" on Wednesday, a digital newspaper for the iPad, the tablet computer the media tycoon has said may be the savior of the struggling news industry.
Murdoch, the 79-year-old chairman and chief executive of News Corp., and Eddy Cue, vice president of Internet Services at iPad maker Apple, are to take the wraps off The Daily at an event at the Guggenheim Museum in New York.
The Daily had originally been scheduled to be unveiled in San Francisco last month but the event was delayed at the last minute by Apple's announcement that chief executive Steve Jobs was going on medical leave.
According to The Wall Street Journal, which is owned by News Corp., The Daily will cost 99 cents a week and will be sold exclusively through Apple's online iTunes store.
New issues will be automatically delivered to a subscriber's iPad every morning.
The Journal said News Corp. has hired about 100 people to work on The Daily, including veteran journalists from the New Yorker, Forbes, the New York Post and other publications.
News Corp. has budgeted 30 million dollars for the first year of the launch, according to Forbes.
AllThingsD.com, a News Corp.-owned technology blog, said The Daily will feature news articles, interactive graphics, videos and photos tailored to take advantage of the iPad's touchscreen capabilities.
There will be a free site for The Daily on the Web at thedaily.com but it will feature only a small selection of material from the newspaper, it said.
AllThingsD said The Daily will be offered free for the first two weeks.
The Daily brings together three of Murdoch's passions - newspapers, the iPad, and finding a way to charge readers for content online in an era of shrinking newspaper circulation and eroding print advertising revenue.
In an interview in April with The Kalb Report, Murdoch called the iPad a "glimpse of the future."
"There's going to be tens of millions of these things sold all over the world," the News Corp. chief executive said. "It may be the saving of newspapers because you don't have the costs of paper, ink, printing, trucks.
"It doesn't destroy the traditional newspaper, it just comes in a different form," Murdoch said.
A digital newspaper for subscribers is Murdoch's latest move in his drive to get consumers to start paying for news on the Web after years of getting it for free.
The Wall Street Journal requires a subscription for full access to WSJ.com and Britain's The Times and The Sunday Times, two other News Corp. newspapers, recently erected pay walls around their websites.
Murdoch is not the only publisher looking to the iPad to increase revenue.
A number of US publications have crafted paid applications for the hot-selling Apple device including Esquire, Glamour, GQ, the New Yorker, People, Vanity Fair and Wired.
In November, British tycoon Richard Branson launched a monthly style and culture magazine for the iPad called "Project."
musicReview: Culture Club performs live for first time in 12 years
Children's bookseller wins The Independent's new author search
ReviewThese heroes in a half shell should have been left in hibernation
Arts & Ents blogs
- 1 Renee Zellweger on plastic surgery reports: 'I'm living a fulfilling life and I'm thrilled that perhaps it shows'
- 2 Salisbury ranked seventh-best city in the world to visit in Lonely Planet’s Best in Travel 2015
- 3 Disney announces new female-led film Moana
- 4 Banksy not arrested: Internet duped by fake report claiming artist's identity revealed
- 5 Russell Brand threatened with arrest after filming outside Fox News headquarters
Disney announces new female-led film Moana
Eight seconds of white noise is top of the Canadian iTunes chart because people love Taylor Swift that much
Fury, film review: Brad Pitt is intriguing as unsympathetic war hero
American Horror Story season 4, Fox - TV review: Sensitive, silly and sensational
Is Poppy Pym the new Harry Potter? Children's bookseller wins Independent's new author search
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Residents should throw a street party and mix with immigrant neighbours, councils told
Russell Brand threatened with arrest after filming outside Fox News headquarters
Of course, teenage girls need role models – but not like beauty vlogger Zoella
London bus driver 'kicks gay couple off for kissing'
Jose Manuel Barroso warns David Cameron against making 'historic mistake' over immigration reforms