American Horror Story season 7 title and release date revealed at Comic-Con 2017

Not much more is known other than the fact there'll be lots and lots of clowns

The new title of American Horror Story has finally been revealed by Ryan Murphy.

Speaking at San Diego Comic-Con on Thursday night (20 July), the showrunner announced that season seven of the horror anthology series will be named American Horror Story: Cult.

Network FX also confirmed the new season will premiere in the US on 5 September 2017.

Comic-Con's AHS event sounds like a nightmare for those with coulrophobia; Deadline reports that proceedings were set to the backdrop of unsettling images bearing sinster-looking clowns set against a red, white and blue palette corroborating Murphy's claims that the new season will have an election theme. Performers dressed as clowns then walked among the crowd, giving members of the audience pins containing the words, "Join us."

Murphy has been teasing fans with hints about the forthcoming season of AHS for months, posting terrifying concept art on his Instagram page and seeming to confirm the return of Twisty, the murderous clown played by John Carroll Lynch in Freak Show.

AHS: Cult's cast currently includes regulars Sarah Paulson, Evan Peters, Cheyenne Jackson, Adina Porter as well as newcomers Billie Lourd, Billy Eichner, Alison pill, Colton Haynes and Girls star Lena Dunham.

The titles of previous American Horror Story seasons have been Murder House, Asylum, Coven, Freak Show, Hotel and Roanoke/My Roanoke Nightmare.

American Horror Story: Cult begins in the US on 5 September with a UK premiere date yet to be announced by FOX.