Apprentice star Luisa Zissman aggravates grammar lovers with absent apostrophe
The entrepreneur decided against using an apostrophe for her new business logo
Luisa Zissman reached the final of Alan Sugar's The Apprentice, impressing audiences with her professional capabilities. However, Twitter users and grammar pedants have expressed amusement and aggravation over her deliberate misuse of an apostrophe.
Demonstrating a lack of basic grammar, Zissman, 26, tweeted her followers asking: "Can you all help me out as I’m crap at grammar. Is it bakers toolkit or baker’s toolkit is an apostrophe?! X (sic)"
Zissman is currently launching her own online cupcake business, selling tools for professional and home bakers.
After fans tweeted Zissman explanations of the correct grammar usage, including queries regarding the number of bakers she was referring to, the businesswoman elected to go against all advice and opted to call her enterprise "Bakers Toolkit".
Despite grammar lovers bombarding her with scorn, Zissman defended her choice, saying she preferred the look of the word "bakers" minus the apostrophe.
Tweeting today, she said: "I always horrify my followers, normally it’s for worse than grammar".
Zissmann’s business is due to launch later this year.
auctionThe first 23 lots have now gone. But there are 22 more still up for grabs
healthJames Bond's alcohol consumption puts him at 'high risk' of cirrhosis, tremors... and impotence
musicPolice chief rejects rappers' claims that his work is as dangerous as law enforcement or military service
comedy'Fresh Meat' star sees off stiff competition from Alan Carr, David Mitchell, Graham Norton, Lee Mack and Sarah Millican to win top prize
tvSpoiler alert: Find out the result of a heated final show
Beatles rush out 'bootleg' album to defy EU copyright law
Harvey Weinstein reveals his secret weapon on-set
Now that an oil trader's drinking has got him sacked, will we all have to make do with an afternoon latte?
Chiwetel Ejiofor and Idris Elba get nods for Best Actor, which no black Brit has ever won
Geoffrey Macnab reviews The Desolation of Smaug - the meat in Peter Jackson's Hobbit sandwich
peopleWhat advice would David Cameron give to his younger self?
Arts & Ents blogs
Not all right on the night
MasterChef 2013: Steven Edwards, Adam Handling and Scott Davies are the final professionals
Steven Edwards crowned winner of MasterChef: The Professionals 2013
Paul Walker: Fast & Furious 7 writers working on exit story for Brian O'Conner
Kanye West is as 'misguided as they come': Ohio police chief rejects rappers' claims that his work is as dangerous as law enforcement or military service
- 1 French café starts charging extra to rude customers
- 2 Sun will 'flip upside down' within weeks, says Nasa
- 3 Australia incest case: Severely deformed children found in remote farming community after generations of inbreeding
- 4 Physicists discover 'clearest evidence yet' that the Universe is a hologram
- 5 Fox News presenter tells viewers it is a 'fact' that both Jesus and Santa Claus are white
- < Previous
- Next >