Lord Sugar evidently isn’t used to missing out on the big prizes in life. When his reality show Young Apprentice lost out to reality show Made in Chelsea at the British Academy Television Awards last night he might have clapped politely but soon made his displeasure felt elsewhere.
The business mogul, currently appearing in the ninth series of The Apprentice, took to Twitter to vent: “Young apprentice did not win a Bafta tonight .Made in Chelsea won. Can't believe it.”
The BBC show had been up against The Audience, I’m A Celebrity…Get Me Out of Here! and reality show MiC in the Reality and Constructed Factual Category.
The BBC recently decided not to recommission Young Apprentice, a teenage version of Lord Sugar’s competition to find his next employee (or in this year’s case to invest £250,000 in a new business venture).