James Corden and David Beckham have launched a new underwear line supported by a Justin Bieber-esque ad campaign featuring both men stripped down to their briefs and filmed in black and white, as they describe their need to feel “supported,” “free” and “cradled”.
The spoof, created for Corden’s new US programme The Late, Late Show, sees the two men strike strong poses as their key message is relayed to the audience.
“For a man to be truly happy he needs to be able to see within himself.
“You spend your life being watched, getting pushed, being judged. The horizons? They’re difficult to see.
“Is there a reason to life? Is there a meaning to our days?” Beckham and Corden’s voiceovers ask, before they suddenly speak on camera, telling the audience about how “alive” and “sexually aroused” the underwear makes them feel.
“D&J Briefs. It’s underwear for a man with a great body. And David Beckham,” Cordon finishes, before dropping into backwards swallow dive.
The clip ends with the promise from Corden this underwear is “available in no stores anywhere”.