A Hertfordshire town is set to celebrate the DVD release of American network HBO’s Game of Thrones third series next month with its own unique tribute.
Kings Langley, which lies just north of Watford, will change its name to King’s Landing, after the hit show's fictional city of the same name.
The changes to the town’s two main signs will last only seven days, between 17 and 24 of February, but borough councillor Alan Anderson hopes that the move will help to boost the area's profile.
“This re-naming is a great opportunity to put Kings Langley and Dacorum on the map,” he told Hemel Today.
Local businesses and restaurants are also being encouraged to get in on the act by creating special offers for visiting fans, or introducing specially themed dishes on their menus.
Meanwhile, HBO UK are running a Twitter campaign, challenging enthusiasts to visit the town and take a photograph with the new signs.
Tweeting an image of the signs to @HBO_UK using the hash-tag #KingsLandingUK will give fans a chance to win Blu-ray copies of all three seasons of the Emmy Award-winning drama.