It's 11.30 all over again... the Diet Coke dude is back
Just as we prepare to bid farewell to Tony the Tiger as Frosties sales slump, another old ad favourite is making a welcome return to our television screens.
The Diet Coke "hunk", who hasn't been seen since 2007, will feature in a new ad to celebrate the soft drink's 30th anniversary in Europe. Not a lot has changed: a group of female office workers ogle a topless dude while Etta James's version of "I Just Want to Make Love to You" plays. This time around, however, our "hunk" is a gardener, having previously appeared in the form of a construction worker, lift technician, window cleaner and delivery man.
Played by the British model Andrew Cooper, he is the fourth man to take on the role. So, is being the object of so many women's (and, no doubt, a few men's) affection the gateway to a lasting career in showbiz?
Past "hunks" have had varying degrees of success. Fans of rubbish US teen shows would recognise the 1997 "hunk" as Dan Scott from One Tree Hill but despite prominent roles including "paramedic" in Will & Grace, and "Montana dude" in Hanging Up, the original 1994 "hunk", Lucky Vanous, now runs a diner in LA. Wonder if he still gets leered at working the grill?
GlastonburyWI to make debut appearance at Somerset festival
TV reviewIt has taken seven episodes for Game of Thrones season five to hit its stride
FilmPalme d'Or goes to radical and astonishing film that turns conventional thinking about immigrants on its head
Potter's attempt to create an Essex Taj Mahal was a lovely treattv
Arts & Ents blogs
- 1 Cyclist who knocked down three-year-old girl says his life has been 'destroyed'
- 2 A politically correct lefty goes to see Top Gear live – you'll probably believe what happened next
- 3 Young Preston fan has play-off hero Jermaine Beckford's shirt stolen from him at Wembley - which then appears for sale on Gumtree
- 4 Isis burns woman alive for refusing to engage in 'extreme' sex act, UN says
- 5 Puerto Rico, island of lost dreams: People are leaving the debt-hit territory in droves as near neighbour Cuba's star rises
Stolen Instagram photo sells for $90,000
Art Garfunkel calls Paul Simon a 'monster' with a Napoleon complex
Eurovision 2015 winner: Sweden beats Russia and Italy to take the title from Conchita Wurst
Dheepan, film review: Palme d'Or prize goes to radical and astonishing film that turns conventional thinking about immigrants on its head
Game of Thrones, The Gift, Season 5, Episode 7: Why two of the show’s most iconic characters just met
As a white man, I'm surprised more women aren't tweeting the hashtag #KillAllWhiteMen
Scotland may have to leave the EU even if it votes to stay in, David Cameron confirms
The day that Britain resigned as a global power
SNP fury as HS2 finds 'no business case' for taking fast train service to Scotland
EU referendum: David Cameron to deny EU migrants and under-18s the chance to vote
A nation of inequality: How the UK is failing to feed its most vulnerable people