ITV to launch female-friendly channel showing TOWIE and Real Housewives
ITVBe will launch towards the end of the year on Freeview, Sky and Virgin
ITV is to launch a new channel later this year showing "female-focussed" programmes including The Only Way is Essex and US reality series Real Housewives.
The new channel, ITVBe, will broadcast lifestyle and reality TV programmes currently shown on sister channel ITV2.
ITV said the ad-funded new channel will be targeted at a younger, female audience, and will complement ITV2 despite taking a number of its popular shows.
Peter Fincham, ITV’s director of television, said: “We identified an opportunity to develop what is currently part of the ITV2 schedule- reality and non-scripted shows, which are very popular with young women and housewives with kids- into a distinctive channel proposition, aimed more squarely at that audience.
“ITV2 will continue to be the youngest channel in our portfolio, outside of CITV, and the strategy of bringing more scripted series, both acquired and commissioned, will continue apace, alongside panel shows, formats and other young-skewing commissions.”
The move follows ITV’s announcement at the end of last month to launch a pay-TV channel, called ITV Encore, which will showcase the “best of British drama”.
ITV’s other channels include ITV4, which aims to attract a predominantly male audience with its sports coverage and cult classics including The Professionals and Cheers.
tv Review: Miranda Hart and co deliver the festive goods
tvReview: Older generation get hot under the collar this Christmas
Arts & Ents blogs
- 1 Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
- 2 Margaret Thatcher 'expressed fears of Asian rising' at Anglo-Irish summit in 1984
- 3 Sussex couple die in suspected Christmas Day 'suicide pact'
- 4 The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
- 5 The Unluckiest People of the Year 2014 (and one very unlucky giraffe)
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
Immigrants make UK racist, says Ukip councillor Trevor Shonk
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
Katie Hopkins speaks out on childhood obesity: 'Parents of fat children should be prosecuted for child cruelty'