ITV v BBC ratings war recommences as Britain's Got Talent goes head-to-head with The Voice
Thursday 04 April 2013
The Voice will clash with ITV rival Britain's Got Talent when the Simon Cowell show launches next week as broadcasters compete to dominate Saturday night viewing.
The BBC has moved the start time of its 95-minute singing show from 7pm to 6.45pm on Saturday April 13 but it will still overlap with the first BGT which will run from 7pm to 8.35pm.
A BBC insider said: "ITV's move is disappointing because it's not in the best interests of viewers. BGT has started at 8pm for the last three years which enabled viewers to watch both shows - it's a shame they can't this year."
An ITV insider said the scheduling allowed the show to be watched by young fans and was a regular slot for some of its biggest entertainment shows.
The competition puts more pressure on The Voice to succeed after last year's series experienced a spectacular drop in viewers after its early stages - with the semi-final drawing just half the audience it managed at its peak.
An 11-date tour, featuring performances by the its eight finalists, was cancelled following poor ticket sales.
More than seven million viewers tuned in to see Leanne Mitchell win the first series - almost five million fewer viewers than the final of BGT.
The first episode of this series pulled in an average audience of 6.2 million viewers and was beaten by ITV's Ant & Dec's Saturday Night Takeaway which was seen by a million more.
Review: A panoramic account of the hacking scandalbooks
Arts & Ents blogs
- 1 Scientists create transparent mouse complete with see-through organs
- 2 Pope Francis issues top 10 tips for happiness
- 3 Disney heiress Abigail disowns her share of family profits in West Bank company
- 4 Putin v Obama: Russian deputy prime minister mocks president with catty pictures on Twitter
- 5 Israel's propaganda machine is finally starting to misfire
Game of Thrones actress Aimee Richardson begs for 'other princess work' after Myrcella Baratheon part is recast
New Netflix releases: Films and TV shows coming in August 2014
Cultural relations between Sydney and Melbourne soured by row over milk crate art instillation
The Walking Dead season 5 will see deaths of 'favourite characters', suggests Andrew Lincoln
Edinburgh Festival 2014: Israeli show The City pulled after pro-Palestinian protests
The secret report that helps Israel hide facts
Land for gas: Merkel and Putin discussed secret deal could end Ukraine crisis
Woman and two children killed by mob in riots over 'blasphemous' Facebook post in Pakistan
Richard Dawkins tweets: 'Date rape is bad, stranger rape is worse'
Putin is 'thuggish, dishonest and reckless', says British ambassador to US
Boozy, ignorant, intolerant, but very polite – Britain as others see us
- < Previous
- Next >