A seagull was the unexpected target of Katie Hopkins’ wrath during the first part of her My Fat Story documentary.
The programme, airing on TLC, sees the former Apprentice contestant attempt to gain and then lose three stone in her quest to prove her opinion that being overweight is a choice.
It provoked predictable outrage on Twitter and has already resulted in a complaint to the police about “hate crimes against overweight people”.
In one of the most bizarre moments, she was filmed walking along a jetty as she ate a pasty at the beach, kicking a seagull off the end.
For some commentators the outburst was a step too far, with a storm of criticism sparking a tweet from the channel assuring viewers that the bird was “doing OK”.
In an apparent reference to the recent police investigation, Hopkins wrote on Twitter: “S*** I kicked a seagull. Someone call the cops.”
“B*****d seagulls,” she added. “Sod off stealing my food.”
The programme became the top-trending topic in the UK as viewers debated Hopkins’ controversial statements, including “I hate fat people” and “no one should be allowed to feed their kids to death”.
Having consumed 6,500 calories a day for three months, Hopkins put on 3.5 stone.
In the documentary, she cries as she recites what she has eaten in one day, including cereal with chocolate milk, a donut, two pieces of toast, pasta, ten pieces of shortbread, two cans of drink, a jacked potato, chocolate cake and a tube of Pringles.
“This is a stupid project. I hate fat people for making me do this...” she says, crying, to which her husband replies: “Well, it was your idea.”
Katie Hopkins' most offensive moments
Katie Hopkins' most offensive moments
1/16 Katie Hopkins on 'plus size'
'To call yourself 'plus-size' is just a euphemism for being fat. Life is much easier when you're thinner. Big is not beautiful, of course a job comes down to how you look.'
2/16 Katie Hopkins on naming children
‘I think you can tell a great deal from a name. For me, there are certain names that I hear and I think ‘Urgh’. For me, a name is a shortcut of finding out what class that child comes from and makes me ask, ‘Do I want my children to play with them?’ There’s a whole set of things that go with children like that and that’s why I don’t like those sorts of children. ‘Hi, this is my daughter Charmaine’. I hear: ‘Hi, I am thick and ignorant.’’
3/16 Katie Hopkins on gender equality
'Women don't want equal treatment, they couldn't handle it if they got it. It's a tough world out there. What a lot of women are actually looking for is special treatment. What women need to realise is that they have to toughen up.'
4/16 Katie Hopkins on immigration
'I've always said if you go into a school playground and shout Mohammad, you'll probably get 100 children running towards you!"
5/16 Katie Hopkins to Benefits Street's White Dee
'Do you not feel like the patron saint of druggies and dropouts?'
6/16 Katie Hopkins on tattoos
'Are tattoos just a badge for the stupid? For me, and for lots of people like me, when you see tatoos you think of someone who is just looking for attention, who hasn't managed to find a way in their life through conventional means and who is just shouting 'I want attention! I want to be looked at!'
7/16 Katie Hopkins on addiction
‘I don’t believe what Russell Brand says about addiction. I just don’t buy it. Gazza likes drinking, let him crack on. He is enjoying himself.’
8/16 Katie Hopkins on The X Factor
'The X Factor 2013 has ended in a painful showdown between a fat mum in a jumpsuit (Sam Bailey) and a small boy in whatever his mum laid out for him on his bed (Nicholas McDonald)'
9/16 Katie Hopkins on the Egyptian uprising
'The difference between most mothers and me is that I didn’t sit around drinking coffee at baby group for 12 months after the birth of my baby. No, in three weeks I was back in my suit, back at my desk earning profit for my business and I don’t see why other women shouldn’t do the same.'
10/16 Katie Hopkins on maternity leave
'Egyptian uprising continues to look like Bonfire Night. Protest fireworks. Right up there with angry cup cakes.'
11/16 Katie Hopkins on 'gingerism'
'Ginger babies. Like a baby. Just so much harder to love. A ginger person with tattoos called Jayden? The triumvirate of horror!'
12/16 Katie Hopkins on affairs
'I lied to get someone else's husband because I wanted him. I give myself 8 out of 10 for ruthlessness for that one.'
13/16 Katie Hopkins on the elderly
‘Personally I hate mobility scooters. I find their owners intolerable. Ran past a mobility scooter going up hill. Made me giggle. I need to grow up and stop being an arse.’
14/16 Katie Hopkins after the Glasgow helicopter crash
'Life expectancy in Scotland is 59.5. Goodness me. That lot will do anything to avoid working until retirement.'
15/16 Katie Hopkins on Ramadan
'Channel 4 broadcasts Islamic calls to prayer for Ramadan. A 30 day reminder that minority rules in the UK. Any more PC, it'd be a bloody laptop.'
16/16 Katie Hopkins on self-harming
'I am advised by the Twitterati to 'cut myself'. I grazed myself on my house gate yesterday. Will that suffice?'
With characteristic sensitivity, she previously explained on This Morning that she planned to deliberately put on the weight to prove that overweight people should “stop blaming everyone else for problems they can control”.
Hopkins commentated on her own programme as it aired on Monday night, saying that given she “doesn’t watch anything she’s in”, it had a “cringe factor x4000”.