Kylie Minogue welcomes lack of 'bitchiness' as sole female coach on The Voice UK
Will.i.am said the show was 'warmer' with the addition of Minogue
The gender imbalance which finds Kylie Minogue outnumbered by three male stars on the coaching panel for the BBC talent show The Voice is simply representative of the music industry, the Australian singer has claimed.
Minogue, 45, has signed up for the show two years after she rejected the BBC’s overtures to sit in one of the series’ famous “revolving chairs”.
Minogue joins Sir Tom Jones, will.i.am and another new recruit, Ricky Wilson of Kaiser Chiefs, on the panel for the show, which has been criticised for failing to uncover a major-selling star during its first two seasons.
Minogue, who makes her debut when the show returns to BBC1 this Saturday, said she was happy to be the sole female on the panel.
“I think it works really well with one girl and three guys. It stops there being any stories about bitchiness and cattiness and any kind of competition (between women). It might be interesting to flip it up for another season though.”
Speaking at a BBC launch for the new series, she added: “I hope I’m giving a voice to women who look up to people like me in the business. Maybe the (3:1 male/female ratio) is proportionate to what it is in the industry.”
Will.i.am, who persuaded Minogue to replace Jessie J on the show, said the show had become “warmer” as a result. “The show needs a Kylie,” he said. The Voice 2014 judges: (From left to right) Will.i.am, Ricky Wilson, Kylie Minogue, Sir Tom Jones
Sir Tom said Minogue brought the experience of 27 years at the top which the “very vocal” Jessie J lacked. Danny O’Donoghue of the Script has also departed. “We didn’t have someone who has the stripes and badges for ‘I know how to get to pop status and keep pop status’.”
Andrea Begley, last year’s winner, and Leanne Mitchell, her 2012 predecessor, struggled to convert the exposure they received into record sales. Sir Tom said: “Getting on the show is a door but there is no guarantee in showbusiness. At the end of the day it’s down to the public whether that person is going to be a star. You've got to try and get all the ingredients and hopefully it will sell.”
Will.i.am said: “We live in a disposable, forgetful mentality society” exacerbated by reality television shows. His own hip-hop band, Black Eyed Peas, worked for ten years before their commercial breakthrough, the musician said. Voice contestants needed a “champion at their record company” to guide them through the inner workings of the industry.
In an apparent dig at The X Factor, Wilson added: “If you want to see people making fools of themselves you can go to other stations.”
Acquired by the BBC for £22 million, The Voice has struggled in the ratings battle against rival shows such as Britain’s Got Talent. The BBC hopes that Minogue, introduced at the launch as the “pop princess”, will drive viewers to the third series.
“I have never done anything like this before – but it feels like the right time and now I am doing it,” said the singer, who has sold 70 million records and admitted that the process of persuading singers to join her team had brought out her competitive spirit. “I do care about it a lot and even when I go home, I find myself thinking about what is the best thing to do.”
The star of the opening episode, the 5 ft singer stands on a raised platform in order to perch on her red revolving chair.
She presents a hitherto unseen goofy persona, coquettishly hiding behind her chair from another male singer, who is the “complete package” and leaves her “dazzled”.
Gently mocking Sir Tom’s penchant for name-dropping his exploits with the likes of Elvis, Kylie reminds contestants that she has duetted with Robbie Williams and Nick Cave.
Wilson, 35, gleefully buries whatever “indie rock” credibility Kaiser Chiefs may retain by throwing himself into the show, telling one hopeful who performed a ballad version of Kylie’s signature hit "I Just Can’t Get You Out Of My Head", “I have never heard anything like that before”.
The winner will once again receive a recording contract with Universal Music. However the BBC believes some viewers felt alienated by a show which insisted on calling contestants “artists” and appeared to consider itself superior to The X Factor.
The Voice has been repositioned as pure entertainment, with a greater emphasis on “fun” and the “warmth” which Minogue has been asked to bring to the series.
The new series features sees The Streets’ singer Leo Ihenacho and a vocalist who is also an impersonator of Ruth Jones' Gavin and Stacey character Nessa try their luck.
BBC Trust agrees to axe channel from TV in favour of digital moveTV
Final Top Gear reviewTV
FestivalsFive ways to avoid the portable toilets
Jurassic WorldThe results are completely brilliant
Arts & Ents blogs
- 1 iPhone 7 (or iPhone 6S) leaked pictures show similarities to older model — but Apple is fixing the biggest issue of all
- 2 David Cameron refers to 83-year-old Labour MP Dennis Skinner as 'Jurassic Park'
- 3 Alton Towers Air breaks down: 80 people stuck on broken down Monorail during heatwave
- 4 'Help me I'm trapped in a factory' messages keep being found on bottles of vitamin water
- 5 German ethics council calls for incest between siblings to be legalised by Government
Game of Thrones season 6: Daenerys actress Emilia Clarke says '50/50 chance' Jon Snow is alive
Jessie Cave interview: Harry Potter's Lavender Brown has published a collection of feminist cartoons
Amy, film review: Beautiful film reveals ugly truth behind singer's downward spiral
'Dukes of Hazzard' pulled from screens by CBS as outcry over Confederate flag grows
London Has Fallen trailer release branded 'extremely insensitive' ahead of 10th anniversary of 7/7 bombings
The moment a Queen's Guard soldier lost it and drew his gun at annoying tourist
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
Greece crisis: The wider lesson is that it’s time to abandon this failed experiment in currencies
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
Forget little green men – aliens will look like humans, says Cambridge University evolution expert