Midwives bicycle across the pond in Downton Abbey's wake
American viewers couldn't get enough of the class snobbery and grandeur of Downton Abbey. But will the misery of the East End's post-war slums prove quite as appealing when Call The Midwife becomes the latest British drama to cross the Atlantic?
The series, about a group of midwives in 1950s London, became BBC1's most popular new drama for more than a decade. It has now been snapped up for a Sunday night prime-time slot by the Public Broadcasting Service (PBS), which scored record ratings when it broadcast Downton Abbey.
American executives believe that the themes of nursing and childbirth, set against a gritty period backdrop, will translate to US viewers despite the lack of glamorous gowns and high-born scheming which has made Downton Abbey an international hit. Adapted by Heidi Thomas from Jennifer Worth's memoirs, the series stars Jessica Raine as Jenny Lee, a young midwife who is attached to an order of nursing nuns and must navigate the teeming East End streets and a culture very different from the English countryside where she was raised.
The series, which attracted nearly 10 million viewers on BBC1, is being sold to international broadcasters by BBC Worldwide, the corporation's commercial wing.
The success of Downton Abbey has prompted renewed international enthusiasm for British period drama. When Downton Abbey aired in the US, fans held dinner parties dressed in 1930s outfits. The series-two finale in February recorded 5.4 million viewers, PBS's highest ratings for two years. PBS will pair Call The Midwife with Upstairs, Downstairs, the BBC's revived version of the Edwardian-era domestic saga, to create a Sunday night "destination" for viewers wanting the best of UK period drama.
PBS is expected to broadcast a special introduction before the midwifery drama, to explain the historical context to US viewers. The actress Laura Linney performed a similar role before Downton Abbey was shown.
Paula Kerger, PBS's president, said: "We look forward to working with our BBC partners to introduce the story and the characters that were so beloved in Britain to the American audience."
Matt Forde, the head of sales at BBC Worldwide America, said: "Call The Midwife has been a phenomenal hit in the UK and we expect that its appeal will successfully cross the pond."
The best TV shows and films coming to the servicetv
Watch the new House of Cards series three trailerTV
Oscars 2015It was the first time Barney has compered the Academy Awards
Oscars 2015 From Meryl Streep whooping Patricia Arquette's equality speech to Chris Pine in tears
Oscars 2015 Mexican filmmaker uses speech to urge 'respect' for immigrants
TV ReviewThe intrigue deepens as we delve further but don't expect any answers just yet
Razzies 2015 Golden Raspberry Awards 'honours' Cameron Diaz and Kirk Cameron
Arts & Ents blogs
- 1 End of the licence fee: BBC to back radical overhaul of how it is funded
- 2 This restaurant has misunderstood the concept of 'cheese and biscuits'
- 3 Raif Badawi, the Saudi Arabian blogger sentenced to 1,000 lashes, may now face death penalty
- 4 Delhi bus rapist blames dead victim for attack because 'girls are responsible for rape'
- 5 PornHub turns masturbation into energy in bid to save the planet
Game of Thrones season 5 spoilers: What we can expect according to George RR Martin's books
Spectre: Director Sam Mendes teases clips from upcoming James Bond movie
Indian Summers recommissioned: Channel 4 confirm a second series of British Empire drama
Fifty Shades of Grey movie shows first sex scene 'after 40 minutes'
The Casual Vacancy finale review: Superb cast, luscious cinematography - shame about the confused ending
New theory could prove how life began and disprove God
This is what it's like to be dead, according to a guy who died for a bit
End of the licence fee: BBC to back radical overhaul of how it is funded
'Jihadi John': CAGE representative storms off Sky News accusing Kay Burley of Islamophobia
Ukip would cut billions from Scottish budget to fund English tax cuts
Nearly 100,000 of Britain's poorest children go hungry after parents' benefits are cut