New figures show we watch more television than ever
Adam Sherwin is Media Correspondent at The Independent and an award-winning writer who specialises in covering the entertainment, broadcasting, music and popular culture industries. Previously Media writer and diarist at The Times, he was a co-founder of the Beehive City media and entertainment website. As regular contributor to BBC London 94.9 Radio station, he was named Music Business writer of the year at the awards of influential music industry site Record of the Day in 2006.
Tuesday 16 August 2011
The average amount of television watched by UK viewers each day reached a new high of four hours and three minutes a day in the six months to the end of June.
That is an increase of 51 seconds a day, year-on-year, according to the survey by the television marketing body Thinkbox, and means that the average person will sit in front of the television for a total period of more than eight and a half years in the course of their lifetime.
Non-live "time-shifted" viewing through devices like Sky + now accounts for 9 per cent of television viewing. But many viewers are choosing to watch programmes such as The X Factor and The Apprentice "live", so that they can follow the debate on Twitter in real time without reading "spoilers" online.
Commercial channels are benefiting from time-shifting, with viewers exposed to an average of 47 adverts a day, up from 45 in the same period last year.
The average TV viewer watched 18 hours and 9 minutes of commercial television a week, an increase of 48 minutes a week on the same period last year.
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