Nicole? Papa? Channel 4 to screen all adverts en Français during French zombie drama The Returned
Friday 31 May 2013
Channel 4 is to break new ground by screening an entire ad break in French - a debut for UK television.
Most of the commercials will be for French brands - such as L'Oreal, Renault and Boursin cheese - and will feature subtitles for viewers who are not au fait with the language.
The station have booked the Gallic adverts to mark the launch of a French zombie drama series, The Returned, which begins on 9 June.
It is said to be the first time an entire ad slot on UK television has been in an overseas tongue.
A French voiceover will announce the three-and-a-half-minute break, which is made up of commercials which have originally been shown on TV in France.
Jonathan Allan, sales director at Channel 4, said: "We're really excited to bring the first entirely French ad break to Channel 4 to herald the arrival of our eagerly-awaited new zombie drama series - it should really make the ads fit within the context of the show and surprise the viewer."
The Returned (Les Revenants) is a supernatural crime thriller set in an Alpine village where the inhabitants do not realise they have been dead for years.
Will explain back story to fictional kingdom Westeros
Arts & Ents blogs
- 1 Canadian actor punched in face after 'Islamophobia' experiment goes wrong in wake of Ottawa shooting
- 2 Topshop at centre of row over body image as 'shocking' skinny mannequin photo goes viral
- 3 Woman blinded as a child can see again after hitting her head on a coffee table
- 4 Top Gear presenter Jeremy Clarkson criticised for beer tweet
- 5 The bubble bursts for Sodastream
JK Rowling's Harry Potter Halloween stories: Dolores Umbridge was based on real person she 'disliked intensely'
Best horror films of all time
Your Halloween playlist: From 'Thriller' and 'Ghostbusters' to Marilyn Manson and Eminem
Benedict Cumberbatch describes the 'explosive' Sherlock sex scene that will never happen
Downton Abbey season 5 episode 6 - review: Thomas and Lady Edith show sad signs of the times
Pope Francis declares evolution and Big Bang theory are real and God is not 'a magician with a magic wand'
Huge surge in Ukip support after EU funding row, according to new poll
Ukip ‘exploiting grooming scandal’ to secure party’s first police chief
Nigel Farage: 'There’s nothing wrong with white people blacking up'
Maureen Lipman says 'she can't vote Labour while Ed Miliband is leader'
Muslims, immigration and teenage pregnancy: British people are ignorant about almost everything