Pass round the marmalade sandwiches - Paddington Bear has been named the nation's favourite animated character.
The loveable, duffle coat-clad bear from darkest Peru triumphed after a UK-wide vote, beating figures such as Wallace & Gromit, Mr Benn and Bagpuss.
Paddington, who made his TV debut on BBC1 in 1975, was named the winner at the annual British Animation Awards.
The event also saw wins for chart act Gorillaz, Harry Potter and The Gruffalo's Child.
Paddington, named after the London station at which he was found, was created by Michael Bond and made his literary debut in 1958.
His first book, A Bear Called Paddington, told how he was packed off by his Aunt Lucy who went into a retirement home in Lima and made his way to Britain where he was adopted by the Brown family.
It went on to become a popular children's toy in wellies, to help it stand, created by the parents of Jeremy Clarkson. The Top Gear host and his sister Joanna were the first owners of the cuddly toys.
The BBC series, voiced by Michael Hordern, featured a stop-motion puppet while other characters were paper cut-outs.
Paddington was the runaway winner following the online public vote which took place over a number of weeks.
Harry Potter and The Deathly Hallows Part 1 took the prize for best TV or film graphics, while Gorillaz took the public choice prize for best music video for the single Stylo.
Cartoon Network show The Amazing World Of Gumball was a double winner, taking the best children's series prize and triumphing in a public vote for best kids' show.
The Gruffalo's Child, voiced by James Corden, jointly won the best long-form animation prize, together with Polish film Maska.
The ninth annual British Animation Awards were staged at the BFI Southbank last night.
Awards director Jayne Pilling said: "At a time when the UK animation industry faces an uncertain future we have been overwhelmed by the strength and breadth of talent featured in this year's awards and would like to warmly congratulate all our winners."
Full list of winners
:: Britain's favourite animated character: Paddington Bear
:: Best short film: A Morning Stroll
:: Best long form film: Maska; The Gruffalo's Child
:: Best pre-school series: Ben & Holly's Little Kingdom
:: Children's choice: The Amazing World Of Gumball
:: Best children's series: The Amazing World Of Gumball
:: Best mixed media children's series: Bookaboo
:: Best music video: Liz Green - Displacement Song
:: Best 3D commercial: Coca Cola - Siege
:: Best 2D commercial: Tempo - Bike
:: Best stop motion commercial: Nokia - Dot
:: Best film/TV graphics: Harry Potter And The Deathly Hallows Part 1: The tale of the three brothers
:: Best student film: The Eagleman Stag
:: Best commissioned animation: Nokia - Gulp
:: Public choice best short film: Bertie Crisp
:: Public choice best music video: Gorillaz - Stylo
:: Public choice best commercial: Pilsner Urquell Legends: The day Pilsner struck gold