She is normally a ray of morning sunshine on our television screens. But Holly Willoughby appears shinier than ever in these new pictures by renowned fashion photographer Rankin.
The This Morning host, who was covered in silver body paint before posing for Rankin, described the results as "totally different to how I'm normally seen".
She said: "It was a great experience to see yourself as you never have before. It took about two hours to get paint on, shine applied and a tiny bit of sculpting to my face."
The TV presenter, who is married to producer Dan Baldwin with whom she has two kids, recently wrote her first children's book, a collaboration with her sister Kelly, called School for Stars: First Term at L’Etoile.
Willoughby applied the mixture of silver paint and baby oil for a photoshoot with Rankin to promote toothpaste.