Shopping, seduction and Mr Selfridge - ITV unveils new Edwardian drama after Downton Abbey success
ITV will follow the success of Downton Abbey with a new period drama about the American founder of the Selfridge department store which promises to “make shopping as thrilling as sex”.
The story of Harry Gordon Selfridge, the American “showman of shopping” who opened the Oxford Street store in 1909, but was undone by addictions to gambling, mansions and mistresses, will be screened next year.
Based upon the book Shopping, Seduction and Mr Selfridge by Lindy Woodhead, the ten-part series, which has the working title Mr Selfridge, will revisit the themes of sex and snobbery aired in Downton Abbey.
Focusing on the racier side of Edwardian life, the drama will switch between the private poker games of the wealthy and the daily struggles of working men and women.
ITV hopes that Mr Selfridge, created by the award-winning screenwriter Andrew Davies, will repeat the international success of Downton Abbey. An American star is being sought to play the reckless “Mile A Minute Harry”.
Advertisers are expected to flock to the series, which will portray the glamorous lives of a new generation of wealthy women who shopped purely for pleasure.
ITV yesterday reported a 14% increase in pre-tax profits to £327 million in 2011. But Adam Crozier, Chief Executive, admitted that ITV needed to look beyond ageing entertainment formats like The X Factor, which recorded its first audience decline last year, to find new, innovative shows.
I'm A Celebrity … and The X Factor underperformed and would need to be refreshed, said Mr Crozier, who called the BBC’s new rival talent show, The Voice, “derivative”.
'At times I thought he was me'film
Review: One Direction, Fourmusic
Review: The World of Ice and Firebooks
Film More romcom than S&M
Review: The Imitation Gamefilm
Comedy...to show her mastectomy scars
TVNetflix gets cryptic
TV review A moving film showing kids too busy to enjoy their youth
Books Not even a Man Booker prize could save Richard Flanagan from a nomination
Arts & Ents blogs
- 1 'Not suppost to cry': 9-year-old lists the worst things about being a boy
- 2 To help fuel their propaganda machine against the poor, our government has now decided to redefine the word 'welfare'
- 3 Anti-gay hate preacher accidentally tweets 4,000 followers cartoon clip of him 'confessing' to be a 'homosexual sodomite'
- 4 Woman opens professional cuddling shop – gets 10,000 customers in first week
- 5 Grayson Perry: London needs affordable housing because 'rich people don't create culture'
Christmas 2014: The three most intriguing celebrity panto appearances
Lee Evans announces his retirement from comedy on The Jonathan Ross Show
Iggy Azalea responds to Eminem rape lyrics: 'I'm bored of old men threatening young women'
Angelina Jolie confirms retirement from acting: 'I've never been comfortable on-screen'
Marilyn Manson denies involvement in shocking leaked footage from Lana Del Rey rape video
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
Rochester by-election: Labour MP Emily Thornberry resigns after posting white van and England flags tweet
France 'blocks' Russian sailors from boarding a warship
Revealed: How the world gets rich – from privatising British public services
Myleene Klass: Ed Miliband 'strikes back' by comparing UK's need for Labour's mansion tax to Hear'Say track