He is better known for enjoying a few vodkas after a cycling race, but now Sir Bradley Wiggins is to make an appearance on Britain’s most middle-aged radio programmes, The Archers.
‘Wiggo’, who will take up his cameo role for Sport Relief 2014, will play himself in a special episode that sees leafy Ambridge consumed with Sport Relief fever.
As the locals prepare for their own fundraising event, Sir Bradley arrives to crown the village winner – but not before the cycling hero has an amusing encounter with Lynda Snell and her rusty old bike.
Speaking about starring in Radio 4’s well-loved middle class staple, the four-time Olympic gold medallist said: “When I was asked to record a Sport Relief special for The Archers, there was no way I could turn it down. I grew up with it on the radio in the house, and it’s not every day you get to star in the world’s longest running soap opera!
“Meeting the cast, the writer and the director was an honour and I really hope the story line will raise awareness about Sport Relief’s amazing work, and that it shows people that everyone can get involved in Sport Relief this year.”
Bradley Wiggins will appear on The Archers on Friday 21 March at 7pm.