Strictly Come Dancing 2013: Susanna Reid is odds-on favourite to win

The BBC Breakfast presenter's closest rival is model Abbey Clancy

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The Independent Culture

Susanna Reid is the current hot favourite to win Strictly Come Dancing this weekend, with bookmakers placing odds of 5-4 on the BBC Breakfast presenter to triumph.

The 43-year-old’s closest rival in the all-female 2013 final is model Abbey Clancy at odds of 9-4, while “Murder On The Dancefloor” singer Sophie Ellis Bextor has been tipped for third place.

Coral Bookmakers’ former frontrunner Natalie Gumede, has seen her odds rise to 10-1. The Coronation Street actress is now the underdog to lift the Glitter Ball trophy on Saturday night. She found herself in the dance-off last Sunday before Casualty actor Patrick Robinson was sent home by the judges.

The BBC celebrity dance competition has repeatedly beaten Simon Cowell’s talent show The X Factor in the weekly ratings battles this year.

To date, Strictly Come Dancing's audience record for a series final stands at 14.3 million in 2010, when soap star Kara Tointon was crowned champion with her dance partner Artem Chigvintsev, who is currently tutoring Gumede.

Nicola McGeady from Coral said: “Susanna Reid has proved to be one of the most popular contestants to grace the BBC dancefloor and, since last weekend’s extravaganza, 90 per cent of the bets we have taken have been on her.

“Abbey Clancy is fighting her for favouritism but if the money talks, Susanna has the Glitter Ball in the bag.”

Last week, Reid joked she had been saved because her dance partner Kevin Clifton had "showed his chest". In 2012, Olympic gymnast Louis Smith won Strictly Come Dancing after performing his final show dance topless.

One journalist who will not be competing in any future series of the show is Newsnight presenter Jeremy Paxman, who said he would "pay good money not to watch newsreaders making twats of themselves" after being approached to follow in Reid's footsteps and take part.