Luisa Zissman, one of the contestants in this year's BBC programme, The Apprentice.
Occupation: Retail Entrepreneur
Lives: St Albans, UK
Mother-of-one Luisa describes herself as confident, logical and outspoken and cites her greatest business achievement to be the ability to create new jobs through the success of her businesses. She lists her favourite business brands as Christian Louboutin and Virgin Atlantic for their strong brand identities. Her first job was as a Saturday girl in an estate agent and she now owns her own cupcake shop, baking website and electronics business.
She says: "I have the energy of a Duracell bunny, sex appeal of Jessica Rabbit, and a brain like Einstein."