As this year's Celebrity Big Brother contestants cause viewers to retch with their bizarre, gross-out antics just weeks after Westlife’s Kian Egan ate pig penis in the I’m A Celebrity Get Me Out Of Here final, the question must be asked - do we really need yet another reality TV show?
Channel 4 think so, as their newest "let's laugh at people who will do anything for fame" challenge, The Jump, prepares to launch on Saturday 26 January.
Following in the slippery wake of ITV’s Splash!, The Jump will see 12 celebrities learn seven winter sports from speed skiing to bobsleigh over nine consecutive nights.
Yes, consecutive nights – there is no escape.
For some reason possibly known only to fellow Olympic gold medallist and 2013 jungle contender Rebecca Adlington, Sir Steve Redgrave will be taking part in The Jump.
Former England cricketer Darren Gough is another big name, but then Pussycat Doll Kimberly Wyatt; one-time glamour model Melinda Messenger, celebrity hairdresser Nicky Clarke, The Only Way is Essex’s Amy Childs and that Sinitta singer off The X Factor somewhat lower the tone.
The Jump: Meet the contestants
The Jump: Meet the contestants
1/12 Amy Childs
Childs is best known for appearing in the first two series of popular reality TV series The Only Way Is Essex. She came fourth in Celebrity Big Brother 8 too, so is quite the reality TV regular...
2/12 Anthea Turner
Famous for presenting TV shows such as Blue Peter and GMTV, as well as two work-out videos. She also featured on Celebrity Big Brother in 2011 but was evicted third.
3/12 Darren Gough
Gough is a retired England cricketer. He took part in Strictly Come Dancing in 2005 and won, much to the amusement and support of his former colleagues. He then became the face of UK supermarket Costcutter before bagging on presenting slot on Talksport.
4/12 Henry Conway
Conway is an English socialite who sometimes styles himself as 'Queen Sloane'. He promotes parties and writes fashion articles. His father is Derek Conway MP - known for the scandal of 2008 in which his sons were overpaid for their work as research assistants.
5/12 Kimberly Wyatt
Wyatt used to sing with Nicole Scherzinger in US girl group The Pussycat Dolls. She left in 2010 and formed a new group called Her Majesty and the Wolves. Her debut solo single 'Derriere' is due for release soon.
6/12 Laura Hamilton
Hamilton is a TV presenter currently working on A Place in the Sun and Beat My Build. She participated in Dancing on Ice in 2011 and finished in second place.
7/12 Marcus Brigstocke
Brigstocke is an English comedian, actor and satirist. He had a small role in Love Actually and has also dabbled in musical theatre.
8/12 Melinda Messenger
Messenger is an English former glamour model. She was a Page 3 girl in The Sun but is now a TV presenter. Her alter ego is Rebecca Rowley.
9/12 Nicky Clarke
Clarke is hairdresser to the stars as well as being a media personality. He owns acclaimed hair salons and received an OBE in February 2008.
10/12 Ritchie Neville
Neville was a member of hit boyband Five in the Nineties. He then moved to Australia to become a restaurateur, wine steward and mixologist.
Sinitta is known for appearing on ITV talent show The X Factor, helping Simon Cowell during the 'judges houses' phase of the competition. She also joined the I'm A Celebrity Get Me Out of Here! jungle in the 11th series of the show.
12/12 Sir Steve Redgrave
Redgrave won gold medals at five consecutive Olympic Games for rowing, plus one bronze. He has won BBC Sports Personality of the Year and was knighted in 2001.
Socialite Tara Palmer-Tomkinson has dropped out, reportedly because she felt too much pressure to be the best as she is an experienced skiier.
Each night, the two celebrities with the lowest overall scores will face the dreaded live ski jump to determine who will remain in the competition.
Legendary Winter Olympian Eddie ‘The Eagle’ Edwards – winner of the first series of Splash! - will help mentor the celebrities along with Skeleton gold medallist Amy Williams. The team have already flown out to the Austrian ski resort of Innsbruck to start training.
“The Jump is as much about mental strength as it is about physical agility,” Edwards said. “I know how hard it can be when the world is watching."
In the 1988 Calgary games, Edwards was the sole British competitor for the ski jump. His dramatic lack of success - not helped by his weighing 9kg more than the next heaviest qualifier and being entirely self-funded - endeared him to people worldwide.
While reality TV fans – apparently out there somewhere in droves – await the The Jump, there are plenty more current and upcoming shows out there following a predictably similar format.