Viewers have reacted angrily to Channel 4's new documentary The World's Most Expensive Food, with many branding it “vulgar” and “sickening”.
The mind-boggling show, which aired last night at 8pm, followed London's most exclusive food suppliers as they battle to source the finest food and drink for cash-splashing foreign billionaires.
From the man who happily parts with £5,000 for a single shot of vintage cognac to £24,000 caviar, it's easy to see why people would be alarmed by these dizzy heights of indulgence.
Most shocking was the £325 paid for a cup of the world's priciest Kopi Luwak coffee, made from cherries eaten and excreted by the Asian Palm Civet (a cat-like animal).
“The rich are getting too rich while millions starve,” one viewer wrote on Twitter, while another claimed those shown on the programme were “unhinged, detached from humanity and the real world”.
Just watched the worlds most expensive food on c4 some people really need to reevaluate their lives. People dying for your dinner. Not cool.— Chelsea Louise (@ChelseaWootton) May 13, 2015
Why am I watching this? The worlds most expensive food on CH4. Quite disgusting & vile. #MostExpensiveFood— The Chancery (@chancerylondon) May 13, 2015
@channel4 'The worlds most expensive food' is vulgar in the extreme. Imagine, with so many people starving in the world, others eat gold— Luca JH (@trackerb100) May 13, 2015
1 million people reliant on foodbanks and there's a programme on @Channel4 about the worlds most expensive food...— Lizzie Roberts (@lizrob92) May 13, 2015
The worlds most expensive food programme really got on my nerves ... Talk about excess for the sake of it!— Lil's Parlour (@lilsparlourbham) May 13, 2015
Watching 'worlds most expensive food'. Totally disgusting! People spending £26,000 on a pot of caviar. While some families use food banks.— Em (@NeathEmma) May 13, 2015
Just watched worlds most expensive food. Horrible. Food should be to stop people being hungry. Let's eat the rich!— Bend (@cmbend) May 13, 2015
I don't know which Is more repugnant, the uber wealthy who expect, or those bending over so far backwards to please them #mostexpensivefood— Deborah Playford (@ladyfreebird750) May 13, 2015
More humourously, it was also pointed out that there was an advert for discount supermarket Lidl in the break, just to rub it home that most of us could never afford anything like the produce being discussed.Reuse content