The You Generation: Simon Cowell launches year-long global talent hunt via YouTube
Thursday 28 February 2013
TV and music mogul Simon Cowell is to launch a global talent search online allowing people to show off remarkable skills - with video auditions on YouTube.
The X Factor boss's company Syco is teaming up with the site to enable people to show off talents which may not be recognised by traditional TV shows, such as make-up artists or doing trick shots
The You Generation contest - expected to launch in late March - will continue for at least a year and will seek out a different skill each fortnight with each vying for an "amazing prize". An overall winner after the first 52 weeks will be given a further reward.
The contest will extend across 26 territories, taking in the UK and Ireland, the US, Russia and much of south east Asia, with entries made simply by uploading a video, and all competing together.
There are likely to be searches for talents such as TV presenting, singing and cooking over the months. Cowell is already exploring food with his new ITV show Food Glorious Food which launched this week.
Cowell has been keen to harness the power of YouTube after seeing how popular performances of his shows have been on the video-sharing site.
Susan Boyle, runner-up on Britain's Got Talent in 2009, had more than 500 million YouTube views for her performance on the show. And One Direction, signed up by Cowell after being formed on the 2010 X Factor, have been seen more than 800 million times on the site.
A panel of experts, tailored to each two-weekly contest, will be assembled to choose the top entrants, and winners will have their efforts highlighted on the YouTube channel.
Contestants have been able to audition via YouTube for Cowell's TV shows, although they have then had to take part in a live audition. His new venture will be fully online.
Cowell's company said: "The channel offers people with unconventional and original talents the opportunity to have their talent recognised by the world and become the next internet star."
Announcing the launch today, Syco and YouTube called it "a new worldwide entertainment concept".
They said You Generation would be "the first global audition process", adding that people would have "the chance to show off their outstanding skills and win amazing prizes - simply by uploading a video".
Maisie Williams single-handedly rises to the challengeTV
Academy criticised after no non-white actors nominated
tvAn expose of hooliganism masquerading as an ideological battle
artLee Hadwin can't draw when he's awake, but by night he's an artist
Arts & Ents blogs
- 1 The BBC has just done more to eradicate ‘terrorism’ than all our wars since 9/11
- 2 Dog thinks owner is drowning in lake, dives in and tries to pull him out
- 3 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 4 Chilling drone footage captures Auschwitz ahead of 70th anniversary of liberation
- 5 Phil Neville backtracks on Tomas Rosicky 'I'd smash him' comments from Match of the Day 2
Heavy metal producer's corpse to be mutilated by models as per his dying wish
Ed Sheeran texts Noel Gallagher to offer him tickets after that Wembley Stadium rant
Sia apologises for 'Elastic Heart' music video that sees Shia LaBeouf wrestle 12-year-old Maddie Ziegler
Mortdecai becomes Johnny Depp's fifth consecutive box office bomb
Last Tango in Halifax, review: Can we ever really move on from Kate?
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
Islamic history is full of free thinkers - but recent attempts to suppress critical thought are verging on the absurd
Leaked documents show Ukip leaders approve NHS privatisation once it becomes more 'acceptable to the electorate'