NY Times unveils digital subscription plan
Thursday 17 March 2011
The New York Times on Thursday unveiled its long-awaited plan to begin charging for full access to its website, offering 20 free articles a month before readers will be asked to pay.
Times publisher Arther Sulzberger announced the newspaper's move to a digital subscription model in a letter to readers published at NYTimes.com.
Sulzberger said digital subscriptions will begin on Thursday in Canada to "fine-tune the customer experience" and will be extended to the United States and the rest of the world on March 28.
He said home delivery subscribers to the print edition of the Times and the International Herald Tribune, a Paris-based Times co. newspaper, will have full and free access to NYTimes.com.
Non-subscribers can view 20 articles a month for free before being asked to become a digital subscriber.
The Times is offering three digital subscription packages.
Full access to NYTimes.com and the newspaper's smartphone application will cost $15 for four weeks while full access to the website and a tablet computer application will cost $20 for four weeks.
Full access to NYTimes.com and both smartphone and tablet applications is $35 for four weeks.
Sulzberger said the move is a "significant transition" for the Times and "one that will strengthen our ability to provide high-quality journalism to readers around the world and on any platform."
Like other US newspapers, The New York Times has been struggling with declining print advertising revenue, falling circulation and the migration of readers to free news online.
The News Corp.-owned Wall Street Journal is currently the only major US newspaper charging readers for full access to its website and other US publishers have been waiting for the Times to unveil its online plan.
Besides The New York Times and International Herald Tribune, the Times Co. also owns The Boston Globe and a dozen other dailies.
Music Why this music festival is still the place to spot the next big thing
Film review Michael Glatze biopic isn't about a self-hating gay man gone straight
Arts & Ents blogs
- 1 Finland schools: Subjects scrapped and replaced with 'topics' as country reforms its education system
- 2 The West has it totally wrong on Lee Kuan Yew
- 3 #FreeTheNipple: Women in Iceland bare breasts in solidarity with trolled student
- 4 Scientists have discovered a simple way to cook rice that dramatically cuts the calories
- 5 Zayn Malik quits One Direction: Hundreds of workers request compassionate leave following band member's exit
Jeremy Clarkson to host BBC's Have I Got News For You despite Top Gear exit
A historian gave the most British look of despair when someone screwed up Richard III's birthday at his reburial
Zayn Malik already working on solo material, just days after quitting One Direction
Kay Burley 'bias' against Ed Miliband prompts 130 complaints to Ofcom
Fifty Shades of Grey movie shows first sex scene 'after 40 minutes'
Nigel Farage brands LGBT activists 'filth' and 'scum' and accuses them of scaring away his children after they invade his local pub
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
Russia threatens Denmark with nuclear weapons if it tries to join Nato defence shield
Jeremy Clarkson sacked live: Alan Yentob 'wouldn't rule out' ex Top Gear host's BBC return
Germanwings plane crash live: Co-pilot Andreas Lubitz wanted to 'do something people would remember him for'