Online ads grew to record high in 2010

Advertisers spent a record $26 million in the US on online ads last year, edging the Internet ahead of newspapers for the first time, although despite a 15 percent jump since 2009 it is still behind television as the leading medium for ad revenue.

Television - including cable and broadcast spending, both national and local - took in $68.7 million and newspapers earned $22.8 million, as reported in The Hollywood Reporter.

The Internet Advertising Revenue Report, a 26-page report from the Interactive Advertising Bureau and prepared by PricewaterhouseCoopers, was released April 13.

Internet ads reached $8 billion in 2000 but took a turn when the bubble burst, while online advertising also took a hit in 2009 because of the recession.

Searches accounted for 46 percent of the online ad revenue generated last year. Display advertising was 38 percent, including digital video commercials and ad banners, which grew nearly $10 billion, increasing 24 percent over 2009.

For the first time, mobile advertising was measured at between $550 to $650 million. Also, sponsorships grew 88 percent over the previous year.

The biggest advertisers online at 21% were retailers, followed by telecom at 13 percent, financial services 12 percent, auto 11 percent, computing products 8 percent, and entertainment 4 percent.

"Consumers have shifted more of their time to digital media - watching television shows and movies online - and advertisers now accept this multifaceted medium as a key component for reaching their targets," said Randall Rothenberg, President and CEO, IAB.

The report also compared the first 16 years of Internet advertising to broadcast and cable TV, showing growth for the Internet, even considering inflation. Television made $16.1 billion during its first 16 years in the US, and cable television's first 16 years collected $7.3 billion in ad revenue.

For a full report: http://www.iab.net/AdRevenueReport

RC

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