Online sites top newspapers for Americans: report

More Americans are getting their news from the Internet than from print newspapers for the first time as audience figures for cable news programs fall, according to a report released on Monday.

The State of the News Media 2011 report by the Pew Project for Excellence in Journalism said that in another first, online advertising revenue topped that of print newspapers last year.

Forty-six percent of Americans now get news online at least three times a week, surpassing newspapers (40 percent) for the first time, the report said.

"People are spending more time with news than ever before," the report said. "But when it comes to the platform of choice, the Web is gaining ground rapidly while other sectors are losing."

It said only local television news is a more popular platform than online news sites with 50 percent of Americans citing it as their top news destination.

The audience for cable television news declined substantially in 2010, the report said, with the median viewership falling by 16 percent to an average of 3.2 million in prime-time.

CNN's median prime-time viewership fell 37 percent to 564,000 viewers.

Evening network television news audiences fell by 752,000 viewers, or 3.4 percent, from 2009, but network TV news still attracted an average audience of 21.6 million people.

Print newspaper circulation continued to decline in 2010 with weekday circulation down five percent and Sunday circulation falling 4.5 percent.

Print newspaper advertising revenue fell 6.4 percent in 2010 from the previous year to $22.8 billion while newspapers made an additional $3 billion from online ads.

"For the first time, more money was spent on online advertising than on print newspaper advertising," the report said. Online advertising grew 13.9 percent overall to $25.8 billion in 2010 according to figures from eMarketer.

Circulation revenue for newspapers is expected to be flat or down marginally in 2010, the report said, after falling 10 percent from 2003 to 2009.

Despite sliding print ad revenue and circulation, newspapers "generally are still operating in the black," the report said, with profit margins around five percent.

On the job front, the report said US newspapers "trimmed only marginally in 2010" after cutting nearly a third of their staff in the previous decade.

"We estimate losses of about 1,100 to 1,500 people, or three percent to four percent," it said.

Online news outlets, meanwhile, are hiring, the report said, citing AOL, Yahoo! and The Huffington Post, which was purchased by AOL for $315 million.

Meanwhile, the number of ad pages sold across the magazine industry overall was flat in 2010 (down 0.1 percent) after steep declines in 2008 (11.7 percent) and in 2009 (25.6 percent), the report said.

While fewer Americans are reading print newspapers, more are using their cellphones and tablet computers like Apple's iPad to get local news and information.

Forty-seven percent of Americans use cellphones or tablet computers to get information on local weather, restaurant listings, local news and sports scores and traffic conditions, the report said.

But only 13 percent of mobile device owners are using applications, or apps, to tap into local information, the report found, and just 10 percent of that group pays for an app - amounting to just one percent of the total US adult population.

"Many news organizations are looking to mobile platforms, in particular mobile apps, to provide new ways to generate subscriber and advertising revenues in local markets," said Lee Rainie, director of the Pew Research Center's Internet & American Life Project.

"The survey suggests there is a long way to go before that happens."

Arts and Entertainment
Ellie Levenson’s The Election book demystifies politics for children
bookNew children's book primes the next generation for politics
Arts and Entertainment
Pharrell Williams' “Happy” was the most searched-for song lyric of 2014
musicThe power of song never greater, according to our internet searches
Arts and Entertainment
Roffey says: 'All of us carry shame and taboo around about our sexuality. But I was determined not to let shame stop me writing my memoir.'
books
Arts and Entertainment
Call The Midwife: Miranda Hart as Chummy

tv Review: Miranda Hart and co deliver the festive goods

Arts and Entertainment
The cast of Downton Abbey in the 2014 Christmas special

tvReview: Older generation get hot under the collar this Christmas

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment

ebooksNow available in paperback
Arts and Entertainment

ebooks
Arts and Entertainment
Transformers: Age of Extinction was the most searched for movie in the UK in 2014

film
Arts and Entertainment
Mark Ronson has had two UK number two singles but never a number one...yet

music
Arts and Entertainment
Clara Amfo will take over from Jameela Jamil on 25 January

radio
Arts and Entertainment
This is New England: Ken Cheeseman, Ann Dowd, Frances McDormand and Richard Jenkins in Olive Kitteridge

The most magnificently miserable show on television in a long timeTV
Arts and Entertainment
Andrea Faustini looks triumphant after hearing he has not made it through to Sunday's live final

TV
Arts and Entertainment
Rhys says: 'I'm not playing it for laughs, but I have learnt that if you fall over on stage, people can enjoy that as much as an amazing guitar solo'
musicGruff Rhys on his rock odyssey, and the trouble with independence
Arts and Entertainment
Krysia and Daniel (Hand out press photograph provided by Sally Richardson)
How do today's composers answer the challenge of the classical giant?
News
Shenaz Treasurywala
film
News
tv
Arts and Entertainment
Jason Watkins as Christopher Jefferies
tv
Arts and Entertainment
Star Wars Director JJ Abrams: key character's names have been revealed
film
Arts and Entertainment
Pharrell Williams won two BBC Music Awards for Best Song and International Artist
music
Arts and Entertainment
Mark, Katie and Sanjay in The Apprentice boardroom
TV
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    War with Isis: The West needs more than a White Knight

    The West needs more than a White Knight

    Despite billions spent on weapons, the US has not been able to counter Isis's gruesome tactics, says Patrick Cockburn
    Return to Helmand: Private Davey Graham recalls the day he was shot by the Taliban

    'The day I was shot by the Taliban'

    Private Davey Graham was shot five times during an ambush in 2007 - it was the first, controversial photograph to show the dangers our soldiers faced in Helmand province
    Revealed: the best and worst airlines for delays

    Revealed: the best and worst airlines for delays

    Many flyers are failing to claim compensation to which they are entitled, a new survey has found
    The stories that defined 2014: From the Scottish independence referendum to the Ice Bucket Challenge, our writers voice their opinions

    The stories that defined 2014

    From the Scottish independence referendum to the Ice Bucket Challenge, our writers voice their opinions
    Stoke-on-Trent becomes first British city to be classified as 'disaster resilient' by the United Nations

    Disaster looming? Now you know where to head...

    Which British city has become the first to be awarded special 'resilience' status by the UN?
    Finally, a diet that works: Californian pastor's wildly popular Daniel Plan has seen his congregation greatly reduced

    Finally, a diet that works

    Californian pastor's wildly popular Daniel Plan has seen his congregation greatly reduced
    Say it with... lyrics: The power of song was never greater, according to our internet searches

    Say it with... lyrics

    The power of song was never greater, according to our internet searches
    Professor Danielle George: On a mission to bring back the art of 'thinkering'

    The joys of 'thinkering'

    Professor Danielle George on why we have to nurture tomorrow's scientists today
    Monique Roffey: The author on father figures, the nation's narcissism and New Year reflections

    Monique Roffey interview

    The author on father figures, the nation's narcissism and New Year reflections
    Introducing my anti-heroes of 2014

    Introducing my anti-heroes of 2014

    Their outrageousness and originality makes the world a bit more interesting, says Ellen E Jones
    DJ Taylor: Good taste? It's all a matter of timing...

    Good taste? It's all a matter of timing...

    It has been hard to form generally accepted cultural standards since the middle of the 19th century – and the disintegration is only going to accelerate, says DJ Taylor
    Olivia Jacobs & Ben Caplan: 'Ben thought the play was called 'Christian Love'. It was 'Christie in Love' - about a necrophiliac serial killer'

    How we met

    Olivia Jacobs and Ben Caplan
    Bill Granger recipes: Our chef's breakfasts will revitalise you in time for the New Year

    Bill Granger's healthy breakfasts

    Our chef's healthy recipes are perfect if you've overindulged during the festive season
    Transfer guide: From Arsenal to West Ham - what does your club need in the January transfer window?

    Who does your club need in the transfer window?

    Most Premier League sides are after a striker, but here's a full run down of the ins and outs that could happen over the next month
    The Last Word: From aliens at FA to yak’s milk in the Tour, here’s to 2015

    Michael Calvin's Last Word

    From aliens at FA to yak’s milk in the Tour, here’s to 2015