The nation will soon be waking up to the face of Piers Morgan on an almost daily basis after the controversial columnist, broadcaster and former tabloid editor revealed he has been offered a job on ITV’s flagship breakfast show Good Morning Britain.
Morgan, who was fired from American television network CNN last year, looks set to join Susanna Reid on the early morning programme.
He announced that he had been offered the role on Twitter and said he hoped to “conclude the deal very soon”.
Morgan joined the programme as a guest presenter in April this year. However, his appearance on the news and current affairs show has not been without controversy after he was criticised for laughing when a guest repeatedly swore live on air.
Plans for Morgan to guest present Good Morning Britain in July were scrapped over what bosses described as a “conflict of interest” because he was appearing in a National Lottery advert at the time.
An ITV spokesman said: “Due to other commitments, it was mutually decided that Piers would not guest present Good Morning Britain this week. But we hope to have him on again very soon.”
ITV will be hoping that Morgan’s appointment will boost its ratings after Good Morning Britain failed to attract as many viewers as its predecessor Daybreak.
Daytime TV controversies
Daytime TV controversies
1/14 Eamonn Holmes caught making 'V-sign' at cameraman during This Morning
This Morning viewers were faced with Eamonn Holmes apparently flicking the V-sign at a cameraman during a live broadcast. The presenter was left red faced when his gesture was accidentally captured during a segment about infidelity and quickly caught the attention of Twitter users. Explaining the mistake, Holmes said it was a symbol used to ask producers to switch cameras and blamed the accident on the way the interview was filmed.
2/14 Bill Turnbull drops c-bomb on live TV
The BBC Breakfast presenter Bill Turnbull had viewers spitting out their cornflakes this morning after swearing on live TV. Turnbull made the gaffe whilst reading out an email from a viewer, which was meant to read “He was meant to say: ‘I regularly speak to clients about illness and pass the knowledge onto other clients as well.” Instead the 59-year-old TV personality, who was educated at Eton College, fluffed his lines, accidently saying that he regularly passes knowledge onto other ‘c***s’ as well.
3/14 This Morning turns Fifty Shades of Grey
To tie-in (literally) with the release of a certain BDSM-themed blockbuster, This Morning presented a 'Bondage for Beginners' segment featuring feathers, blindfolds, sexy lingerie and not a lot else besides. Ofcom received more than 120 complaints before clearing the item.
4/14 This Morning airs bare breasts for cancer awareness
This Morning aired a segment teaching people how to perform breast cancer checks. Many viewers tuned in to see a topless woman on their tellys but fortunately most praised the show for dealing with an important issue.
5/14 Jeremy Kyle gives audience strict telling-off
Kyle was forced to defend a guest on The Jeremy Kyle Show when the audience laughed at his story of male domestic violence.
6/14 The One Show receives 400 complaints over Rita Ora's revealing outfit
The BBC was forced to apologise after the singer put her cleavage on show pre-watershed
7/14 Paul Ross undergoes rectal examination live on air
Similar to the breast cancer checks, the presenter agreed to have the procedure live on telly to raise awareness.
8/14 Katie Hopkins goes on This Morning to prove how lazy fat people really are
The rent-a-gob put on 11 pounds and planned to lose it all to prove how easy it is for overweight people to lose weight
9/14 BBC Breakfast apologises after accidentally broadcasting penis drawn on Prince William's head
The image was broadcast as part of a segment that had absolutely nothing to do with Prince William or penises
10/14 Katie Hopkins begins her reign as national hate figure on This Morning
The Apprentice star infamously claimed she would never allow her children to play with other kids 'with names like Tyler and Charmaine'
11/14 Susanna Reid flirts outrageously with Alex Turner
The then BBC Breakfast presenter actually said 'I bet you look good on the dance floor'
12/14 Judy Finnigan forced to apologise after Ched Evans claims on Loose Women
The TV presenter said the rape 'was not aggressive'
13/14 Snake poos on dining table during Come Dine With Me
Just as dessert was being brought out
14/14 Countown goes up in our estimation
Presenter Rachel Riley worked hard to keep a straight face as two contestants on the show came up with the eight-letter solution 'erection' in the word game. Host Nick Hewer was not quite so controlled and got the giggles.
CNN axed Morgan from his primetime show, Piers Morgan Live, in 2014 amid accusations he failed to connect with American audiences and couldn’t match the ratings of predecessor Larry King.
Former Daily Mirror editor Morgan is well known for emerging from scandals with his career unscathed and famously left the newspaper after publishing fake pictures of alleged misconduct by British troops in Iraq.
He currently writes a column for the Daily Mail.
Good Morning Britain is on weekdays at 6-8.30am.Reuse content