Piers Morgan gets permanent job on ITV's Good Morning Britain

The former Mirror editor is coming to a sofa on a TV screen near you

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The Independent Culture

The nation will soon be waking up to the face of Piers Morgan on an almost daily basis after the controversial columnist, broadcaster and former tabloid editor revealed he has been offered a job on ITV’s flagship breakfast show Good Morning Britain.

Morgan, who was fired from American television network CNN last year, looks set to join Susanna Reid on the early morning programme.

He announced that he had been offered the role on Twitter and said he hoped to “conclude the deal very soon”.

Morgan joined the programme as a guest presenter in April this year. However, his appearance on the news and current affairs show has not been without controversy after he was criticised for laughing when a guest repeatedly swore live on air.

Plans for Morgan to guest present Good Morning Britain in July were scrapped over what bosses described as a “conflict of interest” because he was appearing in a National Lottery advert at the time.

An ITV spokesman said: “Due to other commitments, it was mutually decided that Piers would not guest present Good Morning Britain this week. But we hope to have him on again very soon.”

ITV will be hoping that Morgan’s appointment will boost its ratings after Good Morning Britain failed to attract as many viewers as its predecessor Daybreak.

CNN axed Morgan from his primetime show, Piers Morgan Live, in 2014 amid accusations he failed to connect with American audiences and couldn’t match the ratings of predecessor Larry King.

Former Daily Mirror editor Morgan is well known for emerging from scandals with his career unscathed and famously left the newspaper after publishing fake pictures of alleged misconduct by British troops in Iraq.

He currently writes a column for the Daily Mail.

Good Morning Britain is on weekdays at 6-8.30am.

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