Playboy magazine returns to 1961 price

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The Independent Culture

With The Playboy Club debuting on NBC-TV September 19, the October issue of Playboy magazine will include a 1960s theme. Actress Laura Benanti from the television series will appear on the cover in a look similar to the magazine's April 1963 issue.

Playboy's October magazine cost will be reduced to 60 cents, the price in the early 1960s.

The first Playboy Club opened in Chicago, where the new show is set. The clubs were all closed by 1991, but one reopened in Las Vegas in 2006, with London, Cancun and Macao to follow.

With the success of the retro-styled Mad Men television series, about the advertising world circa the 1960s, a spate of new shows on US television this fall are vintage-inspired, including The Playboy Club, about the cocktail lounge originally launched by the magazine.

Another upcoming show that conjures the 1960s is Pan Am, focused on the world of airline stewardesses instead of the now iconic Playboy Bunny waitress.

Described as a provocative drama about a transformative era that challenged "existing social mores," the show depicts the seductive fantasy world of the Playboy Club with the club key as a sought-after status symbol, with the caveat: "all that glitters isn't gold."