Alan Partridge's online-only comeback is to take on acclaimed BBC TV shows for a highbrow comedy award.
Steve Coogan's character - a fallen chat show host now working in local radio - returned recently for a series of sponsored internet shows.
The Partridge shows are up against BBC4's Getting On and BBC2's Rev in the comedy category for the South Bank Sky Arts Awards.
The eclectic awards - which see Plan B, Foals and Tinie Tempah battling for the pop section - are the revived South Bank Show Awards, formerly screened by ITV1.
The network dumped The South Bank Show after three decades and presenter Lord Bragg has now moved the awards to Sky Arts.
In the drama section E4's Misfits is up against BBC1's Sherlock and Channel 4's This Is England '86.
The movie category sees Another Year and Monsters take on The Arbor, which won two awards at the London Film Festival.
Edmund De Waal's The Hare With The Amber Eyes, Candia McWilliam's What to Look for in Winter: A Memoir in Blindness and Barbara Trapido's Sex & Stravinsky are all up for the literature prize.
The visual arts prize features a women-only shortlist for the first time since the awards were established 15 years ago.
Turner-nominated artists Angela de la Cruz and Tacita Dean are up against newcomer Josephine King, who held her first exhibition in September featuring works depicting her battle with bipolar disorder.
To mark the return of the awards, the famous theme tune has been reworked by composer Andrew Lloyd Webber and his cellist brother Julian.
Turner Prize-winning sculptor Anish Kapoor has designed the winners' statues.
Lord Bragg, who hosts the awards in London on January 25, will also front a series of documentaries about the winners for Sky Arts.
Full list of nominees:
Classical Music - As With Voices And With Tears, performed by Portsmouth Grammar School chamber choir, London Mozart Players and Andrew Cleary; BBC Philharmonic and Halle Orchestra's Joint Mahler season; Liverpool Philharmonic, Mahler's symphonies no.1, 2 and 3.
Comedy - Alan Partridge (http://www.fostersfunny.co.uk); Getting On (BBC4); Rev (BBC2).
Dance - Akram Khan's Gnosis, Sadler's Wells; Asphodel Meadows, Royal Ballet; Hofesch Shechter's Political Mother, Sadler's Wells.
Film - Another Year; Monsters; The Arbor.
Literature - Edmund De Waal, The Hare With The Amber Eyes; Candia McWilliam, What to Look for in Winter: A Memoir in Blindness; Barbara Trapido, Sex & Stravinsky.
Opera - A Dog's Heart, ENO; Billy Budd, Glyndebourne; Die Meistersingers, Welsh National Opera.
Pop - Plan B, The Defamation of Strickland Banks; The Foals, Total Life Forever; Tinie Tempah, Disc-Overy.
Theatre - Clybourne Park, Royal Court; Earthquakes in London, National Theatre; Ruined, Almeida Theatre.
TV drama - Misfits (E4); Sherlock (BBC1); This is England '86 (Channel 4)
Visual art - Angela De La Cruz, Lisson Gallery; Josephine King, Life So Far at Riflemaker; Tacita Dean, Frith Street Gallery.
Breakthrough award - Greg Davies (comedy); Nicholas Collon (classical music); Brian Maloney (dance); Clio Barnard (film); Neel Mukherjee, A Life Apart (literature); Pumeza Matshikiza (opera); Everything Everything (pop Music); Andrew Scott (theatre); Michelle Dockery (TV drama); Simon Fujiwara (visual art).