Britain’s Supermarket Revolution: What’s in It for Us? review: Now I know where to buy my breakfast cereal

While there was bit of going over old ground, there was enough food for thought to keep watching, even if it did feel a bit like a chore for a Friday night

Click to follow
The Independent Culture

To an entirely different kettle of fish. Grocery documentary go-to girl Cherry Healey took a look at the nation’s changing shopping habits in Britain’s Supermarket Revolution: What’s in It for Us?.

In case you hadn’t noticed, the big four – Asda, Sainsbury’s, Morrisons and Tesco – are being shown up by their cheaper, more efficient German rivals, Aldi and Lidl, as well as virtual set-ups like Ocado.

Healey packed a lot into this half hour. As she whizzed down the continental pretenders’ aisles, we learnt that the tills are 40 per cent faster to get through (it’s the multiple barcodes on products and no-frills packing area that does it, apparently). Healey visited the high-tech Ocado packing building, but really this was another way of examining Tesco’s recent fall from grace –  the much-publicised overstated profit margins and alleged ripping off of suppliers.

While there was bit of going over old ground, there was enough food for thought to keep watching, even if it did feel a bit like a chore for a Friday night – surely this is midweek fare? But at least I now know where to buy my breakfast cereal. Thanks, Cherry.

Comments