Samsung, Avatar director team up to produce 3D content
Friday 14 May 2010
South Korea's Samsung Electronics and "Avatar" director James Cameron on Friday announced a deal to work together to boost 3D television content.
Under the agreement, Cameron and his crew will make 3D footage of music videos featuring South Korean pop stars that will be used by Samsung to help promote the sale of its 3D televisions worldwide.
Cameron's 3D blockbuster "Avatar" started a 3D wave in the movie industry and is the world's highest grossing movie, earning 2.8 billion dollars in ticket sales so far.
Samsung, the world's largest maker of flat-screen televisions, said it may raise this year's sales target for 3D TVs given the growing demand.
Early this year it targeted around two million sales.
"Demand for 3D TVs is very strong, but the supply is falling short of such a strong demand due to panel shortages. But there is a possibility that the initial two-million sales target may be raised," Yoon Boo-keun, president of the company's visual display division, told a news briefing.
On Thursday Cameron told a forum that lack of content was the biggest hurdle to 3D televisions.
The thousands of hours of content which would be needed "will require a revolution in the way TV is produced," he said.
- Dow Jones Newswires contributed to this report -
Arts & Ents blogs
Sherlock's Benedict Cumberbatch 'first sexy Holmes', says Mark Gatiss
Jared Leto: Best Supporting Actor Oscar sparks backlash from transgender community
In Kony's shadow: Shocking photographs reveal brutality of Lord's Resistance Army
Jessica Alba interview: From Hollywood superwoman to household product CEO
Captain Phillips actor Barkhad Abdi struggles financially despite Oscar nomination
Apple's Tim Cook: Business isn’t just about making profit
Thousands of young people forced to go without food after benefits wrongly stopped under 'draconian' new sanctions regime
Ukraine crisis: New navy chief 'defects' and surrenders Crimean HQ as Putin claims ultranationalists forced intervention
Britain's top vet sparks controversy with call for ban on slashing animals' throats in 'ritual' slaughters for halal and kosher meat products
Ukraine crisis: Russia dismisses '3am ultimatum' as 'total nonsense'
If you're horrified by a flame-roasted dog, you should be shocked at a hog roast
- 1 The future of sex: The first female condoms were derided, mistrusted and shunned - but will their modern counterparts catch on?
- 2 South African rhino finally put down after roaming Kruger park for days with horn hacked off and bullet in brain
- 3 Italian pensioner hires an escort who turns out to be his son's girlfriend
- 4 Orgasm machine to deliver climax at the push of a button
- 5 Channel 4 announces two-hour TV show to be broadcast 'Live from Space' later this month