Samsung, Avatar director team up to produce 3D content
Friday 14 May 2010
South Korea's Samsung Electronics and "Avatar" director James Cameron on Friday announced a deal to work together to boost 3D television content.
Under the agreement, Cameron and his crew will make 3D footage of music videos featuring South Korean pop stars that will be used by Samsung to help promote the sale of its 3D televisions worldwide.
Cameron's 3D blockbuster "Avatar" started a 3D wave in the movie industry and is the world's highest grossing movie, earning 2.8 billion dollars in ticket sales so far.
Samsung, the world's largest maker of flat-screen televisions, said it may raise this year's sales target for 3D TVs given the growing demand.
Early this year it targeted around two million sales.
"Demand for 3D TVs is very strong, but the supply is falling short of such a strong demand due to panel shortages. But there is a possibility that the initial two-million sales target may be raised," Yoon Boo-keun, president of the company's visual display division, told a news briefing.
On Thursday Cameron told a forum that lack of content was the biggest hurdle to 3D televisions.
The thousands of hours of content which would be needed "will require a revolution in the way TV is produced," he said.
- Dow Jones Newswires contributed to this report -
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